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Discussion on: Media Interview: Aspects which are and aren’t under your control

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Angel Paudel

Almost all the media personals are well trained and able to steer the conversation as per their desire. So, it’s very difficult to control all the aspects of a media interview as an interviewee (Bell & Van Leeuwen, 2006). However, you can still control the message that you want to send out with the choice of words that you pick while answering the questions. Even when it’s a flat normal question, you can answer it and add more to it such that it’ll make your point out.

Further, during the interview, your body language tells a lot about you as well and that is something you can control. Making sure that you look composed and not so worried or panicked when there’s a tough question will show that you can handle the pressure well and that the company isn’t at fault (Steffensen, 2008). And, if it is, it’s always smart to apologize for it and move forward. Also, if there’s a question out of the topic that you are to discuss about or have knowledge about, don’t try to answer it forcefully - simply say that you are unaware of or don’t know about it and if it’s something that needs to be mentioned, will tell during the next encounter (Munter, 1983). This is pretty prominent during the football coach’s interview when asked about opposition player performance and as such which they don’t want to answer about, they skip that question by saying that’s not my area to talk about. A similar statement will work in such situation here as well.

Next, don’t try to be forceful. Media personals would always try to steer some drama and action. They would want you to get aggressive but getting into an argument with a journalist won’t help you put your case out. So, try to get your key message out with the very first question, don’t wait for the right question for this purpose.

There are so many other things that you can’t control in a media interview as an interviewee as well which includes especially the interpretation the meaning of the words that you say. Once spoken, those things are like something that’s set on stone and aren’t possible to change. Even if you meant something with a good intent if someone misinterprets that there’s nothing that you can do to change it. Next, the choice of the location can be something that you can’t choose for the interview along with the medium of an interview. It can be something like print, online, radio or TV interview. The interviewee doesn’t also have a control over the questions the interviewer asks.

References

Bell, P., & Van Leeuwen, T. (2006). The media interview . New Delhi: Anmol Publications.

Munter, M. (1983). How to Conduct a Successful Media Interview. California Management Review , 25 (4), 143-150.

Steffensen, J. (2008). Mastering the Interview: Tips from the AAA Press Office. Anthropology News , 49 (3), 30-30.