Proposal often refers to an offer in writing presented to a prospective buyer. Best proposals are ones which are written in a way such that the reader will agree with the ideas presented in the proposal to take an action (Faigley, 1986). To do this it is very important to position both good and bad news properly in the proposal to influence the feelings of the reader.
The business proposal includes of a descriptive listing of ideas on what the client needs by identifying the needs of the clients. Thus, it is important to position both good and bad news properly for example, if you start a proposal by saying that you’ve got a very good website which meets all the standards but we can make it better - no one is going to get back to you on the proposal even if it contains all the good news. Similarly, if you structure the proposal in such a way to just demonstrate bad news by saying that we track your purchases on a computer and send notes to inform you of sales item in which you’re interested. As part of this, we’ve listed the products of your interest. Even then, it’s very unlikely you’ll get a call back accepting the proposal as that looks like you’re tracking the individual which looks like a bad practice and something the customer won’t be happy about. Rather framing it in a proper way with both good and bad news mixed something like, "Your website has been hacked and all the data are removed. But don’t worry, we can recover the data and restore your website within a day.” That is something that starts with a bad news (that the company website is hacked and data lost) however there’s a solution as well that the proposal sending company can restore it all within a day. That will prompt the customer to get back to it and increase the chance of proposal being accepted.
We often tend to focus on bad news more so often than good. It gets us fired up and often gets us to take immediate action on the same. Whereas with good news, we’ll feel excited happy about it but if there’s something that we need to act upon, we don’t show the urgency that we often show for bad news. In general writing as well, people always want to hear the bad news first before moving to good so even in a proposal, while starting with a bad news and moving towards good; it’ll get people to read it more attentively while also being influenced towards taking the action (Maynard, 1997). But if we start things off with good news, people are often less interested in the bad news that is to follow or even the good news in the proposal, they often skip through the details and don’t read things in a focused way.
References
Faigley, L. (1986). Competing Theories of Process: A Critique and a Proposal. College English, 48 (6), 1-16.
Maynard, D. (1997). The News Delivery Sequence: Bad News and Good News in Conversational Interaction. Research On Language & Social Interaction, 30 (2), 93-130.
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Proposal often refers to an offer in writing presented to a prospective buyer. Best proposals are ones which are written in a way such that the reader will agree with the ideas presented in the proposal to take an action (Faigley, 1986). To do this it is very important to position both good and bad news properly in the proposal to influence the feelings of the reader.
The business proposal includes of a descriptive listing of ideas on what the client needs by identifying the needs of the clients. Thus, it is important to position both good and bad news properly for example, if you start a proposal by saying that you’ve got a very good website which meets all the standards but we can make it better - no one is going to get back to you on the proposal even if it contains all the good news. Similarly, if you structure the proposal in such a way to just demonstrate bad news by saying that we track your purchases on a computer and send notes to inform you of sales item in which you’re interested. As part of this, we’ve listed the products of your interest. Even then, it’s very unlikely you’ll get a call back accepting the proposal as that looks like you’re tracking the individual which looks like a bad practice and something the customer won’t be happy about. Rather framing it in a proper way with both good and bad news mixed something like, "Your website has been hacked and all the data are removed. But don’t worry, we can recover the data and restore your website within a day.” That is something that starts with a bad news (that the company website is hacked and data lost) however there’s a solution as well that the proposal sending company can restore it all within a day. That will prompt the customer to get back to it and increase the chance of proposal being accepted.
We often tend to focus on bad news more so often than good. It gets us fired up and often gets us to take immediate action on the same. Whereas with good news, we’ll feel excited happy about it but if there’s something that we need to act upon, we don’t show the urgency that we often show for bad news. In general writing as well, people always want to hear the bad news first before moving to good so even in a proposal, while starting with a bad news and moving towards good; it’ll get people to read it more attentively while also being influenced towards taking the action (Maynard, 1997). But if we start things off with good news, people are often less interested in the bad news that is to follow or even the good news in the proposal, they often skip through the details and don’t read things in a focused way.
References
Faigley, L. (1986). Competing Theories of Process: A Critique and a Proposal. College English, 48 (6), 1-16.
Maynard, D. (1997). The News Delivery Sequence: Bad News and Good News in Conversational Interaction. Research On Language & Social Interaction, 30 (2), 93-130.