Even with no knowledge about the complex science required to explore the concept involving green chemistry techniques, if passion and drive persist one can certainly dive deep and get a long way as a business. To get into any business segment, one doesn’t need to have industry knowledge but that is something which can develop with time. With no knowledge of the industry segment, one is more curious and doesn’t hesitate from asking questions and makes fewer assumptions (Alexander, 1985). This way, one can gain more knowledge and better insights which someone saying who have full knowledge of the industry misses out on. One with little knowledge would think like a customer and can thus be centered towards the problem of a customer and work towards enhancing customer experience.
In order to make the most out of the opportunity in a completely different industrial space of which one holds no knowledge, these can be few of the ways to get into with more confidence and make the best out of it:
Research about the topic: Cold search can be used as a way to look more into the topic. This can be digital search and looking at web reference or going through forums, groups and as such to look into similar questions asked or ask one for yourself. That way you can get the latest update on the development of the industry. In addition, one can look into books, journals and articles published close to the domain to gain more detail into it. Also, getting in touch with your friend circle through social media or in person and linking with them or the person they know who might have more knowledge about the topic would add more value (Mitchell, 2011).
Get into Action: Visit the market yourself once you have some basic understanding of the prospect to look into the potential. Get responses, look for customer reaction and document it all. Gather as many sample reactions as possible but ensure that you have at least 370 samples considering 5% error rate (Hair, Sarstedt, Ringle & Mena, 2011). Also, ensure that the questions you go out with are ones with an open end. Any other type of questions won’t provide a clear picture of what the customer is trying to say. Also as part of the same meeting with other experts of the domain either in person or remotely via Skype or other digital media would help gain more insights into the market as a whole. This way one can get better knowledge from the field - direct reaction of the customer and also some knowledge from the expert to have a better overall picture of the situation.
Document/File them all: Don’t be confident that you can remember it all. At times, you might not or recall differently which may cause a huge problem. So, keeping a notebook with all the details and new information acquired documented helps gain knowledge about the completely new subject and retain it. It serves as a guidebook as well to you when you’re out of idea on what to do next or how something works. It helps build the foundation and also helps recall things on any later occasion.
Get a mentor: Align with someone who has already been there or done that. After that define your niche and get into an aggressive mode of market penetration if possible. Even if you don’t find someone with the market domain knowledge for it being a completely new field, find someone who can motivate you and bring the talents within you out.
References
Alexander, L. (1985). Successfully implementing strategic decisions. Long Range Planning , 18 (3), 91-97.
Hair, J., Sarstedt, M., Ringle, C., & Mena, J. (2011). An assessment of the use of partial least squares structural equation modeling in marketing research. Journal Of The Academy Of Marketing Science , 40 (3), 414-433.
Mitchell, R. (2011). Increasing Returns and the Domain of Entrepreneurship Research. Entrepreneurship Theory And Practice , 35 (4), 615-619.
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Even with no knowledge about the complex science required to explore the concept involving green chemistry techniques, if passion and drive persist one can certainly dive deep and get a long way as a business. To get into any business segment, one doesn’t need to have industry knowledge but that is something which can develop with time. With no knowledge of the industry segment, one is more curious and doesn’t hesitate from asking questions and makes fewer assumptions (Alexander, 1985). This way, one can gain more knowledge and better insights which someone saying who have full knowledge of the industry misses out on. One with little knowledge would think like a customer and can thus be centered towards the problem of a customer and work towards enhancing customer experience.
In order to make the most out of the opportunity in a completely different industrial space of which one holds no knowledge, these can be few of the ways to get into with more confidence and make the best out of it:
Research about the topic: Cold search can be used as a way to look more into the topic. This can be digital search and looking at web reference or going through forums, groups and as such to look into similar questions asked or ask one for yourself. That way you can get the latest update on the development of the industry. In addition, one can look into books, journals and articles published close to the domain to gain more detail into it. Also, getting in touch with your friend circle through social media or in person and linking with them or the person they know who might have more knowledge about the topic would add more value (Mitchell, 2011).
Get into Action: Visit the market yourself once you have some basic understanding of the prospect to look into the potential. Get responses, look for customer reaction and document it all. Gather as many sample reactions as possible but ensure that you have at least 370 samples considering 5% error rate (Hair, Sarstedt, Ringle & Mena, 2011). Also, ensure that the questions you go out with are ones with an open end. Any other type of questions won’t provide a clear picture of what the customer is trying to say. Also as part of the same meeting with other experts of the domain either in person or remotely via Skype or other digital media would help gain more insights into the market as a whole. This way one can get better knowledge from the field - direct reaction of the customer and also some knowledge from the expert to have a better overall picture of the situation.
Document/File them all: Don’t be confident that you can remember it all. At times, you might not or recall differently which may cause a huge problem. So, keeping a notebook with all the details and new information acquired documented helps gain knowledge about the completely new subject and retain it. It serves as a guidebook as well to you when you’re out of idea on what to do next or how something works. It helps build the foundation and also helps recall things on any later occasion.
Get a mentor: Align with someone who has already been there or done that. After that define your niche and get into an aggressive mode of market penetration if possible. Even if you don’t find someone with the market domain knowledge for it being a completely new field, find someone who can motivate you and bring the talents within you out.
References
Alexander, L. (1985). Successfully implementing strategic decisions. Long Range Planning , 18 (3), 91-97.
Hair, J., Sarstedt, M., Ringle, C., & Mena, J. (2011). An assessment of the use of partial least squares structural equation modeling in marketing research. Journal Of The Academy Of Marketing Science , 40 (3), 414-433.
Mitchell, R. (2011). Increasing Returns and the Domain of Entrepreneurship Research. Entrepreneurship Theory And Practice , 35 (4), 615-619.