Using you perceptive in business correspondence, makes the one reading feel important. It shifts the focus from the writer towards the reader as this form of writing looks at a topic from the point of view of the reader ("you”) instead of the writer ("I/ us”). In any form of business writing, focusing what the readers need or want to know will generate goodwill and lead to towards a positive result (Rodman, 2001).
An example of this can be rather than saying "I have shipped the computers you ordered today” to say, "You will receive your order of computers on Friday”. The first statement here is "I” centric as it states that the computers have been sent for shipping but doesn’t mention what the reader wants to know that is when the delivery will actually arrive, which is very well addressed by the second statement which is focused towards the reader.
Use of "you” perceptive in business correspondence will also help establish a good relationship with the readers while also showing that the writer empathizes with the reader. All those make the reader feel valued. These also act as a hidden persuader to tilt the readers liking or preference towards the product or service the writer’s company offers (Thill & Bovée, 2007).
Analyzing it further with the help of examples, they’re as listed below (please note the first sentence in each of the bullet points are for "I or Us” perceptive while the second sentence is for "You” perceptive):
We are sure that our discount policy with the reservation is appealing to you.
You will certainly appreciate new discount policy with the reservation.
I am sending information on computers hardware I sold you.
Please find the user guide on how to use the hardware for your computers.
We are excited and happy that you’ve selected our company for the business.
Thank you for providing us the opportunity to serve you.
I can give you 5% discount.
You can avail 5% discount.
As seen with the use of the examples above, the structuring of the sentences are a lot different when it becomes "you” centric. That also gives a call to action feeling to the customer and a positive language to influence them towards taking the step towards using or buying your service or product or making them feel valued at the least. Thus, "you” perceptive is very important in business correspondence.
References
Rodman, L. (2001). You-Attitude: A Linguistic Perspective. Business Communication Quarterly , 64 (4).
Thill, J., & Bovée, C. (2007). Excellence in business communication . Upper Saddle River, N.J.: Pearson Prentice Hall.
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Using you perceptive in business correspondence, makes the one reading feel important. It shifts the focus from the writer towards the reader as this form of writing looks at a topic from the point of view of the reader ("you”) instead of the writer ("I/ us”). In any form of business writing, focusing what the readers need or want to know will generate goodwill and lead to towards a positive result (Rodman, 2001).
An example of this can be rather than saying "I have shipped the computers you ordered today” to say, "You will receive your order of computers on Friday”. The first statement here is "I” centric as it states that the computers have been sent for shipping but doesn’t mention what the reader wants to know that is when the delivery will actually arrive, which is very well addressed by the second statement which is focused towards the reader.
Use of "you” perceptive in business correspondence will also help establish a good relationship with the readers while also showing that the writer empathizes with the reader. All those make the reader feel valued. These also act as a hidden persuader to tilt the readers liking or preference towards the product or service the writer’s company offers (Thill & Bovée, 2007).
Analyzing it further with the help of examples, they’re as listed below (please note the first sentence in each of the bullet points are for "I or Us” perceptive while the second sentence is for "You” perceptive):
As seen with the use of the examples above, the structuring of the sentences are a lot different when it becomes "you” centric. That also gives a call to action feeling to the customer and a positive language to influence them towards taking the step towards using or buying your service or product or making them feel valued at the least. Thus, "you” perceptive is very important in business correspondence.
References
Rodman, L. (2001). You-Attitude: A Linguistic Perspective. Business Communication Quarterly , 64 (4).
Thill, J., & Bovée, C. (2007). Excellence in business communication . Upper Saddle River, N.J.: Pearson Prentice Hall.