A letter must be able to spark action from the intended recipient. If not, why is the letter even written? If the letter lacks professionalism and doesn’t add perceived value to the intended recipient, the letter is more likely to not get a positive response. You will also need to know your business, product, service, and customer well to write a sales letter (Kennedy, 2001). With this, let’s see four ways in which you can spark the imagination of a reader in a sales letter:
Give attention to small details: Starting from the heading, give proper thoughts to it. The subject line in an email or the title in a written form must be able to grab the attention of the user. If not, the person is likely to not even read anything beyond that. In addition to that, addressing the person, doing the necessary research and making sure there are no blunders in the letter is vital.
Keep it short and well formatted: Make sure the letter is of necessary length only. Don’t stretch it just for the sake of it. You also need to demonstrate that you value their time so short letter with proper formatting like the use of good fonts, short paragraphs and bullet points are important.
Demonstrate value: Put yourself in the shoes of the customer and answer the question, what’s there for the customer to get from the deal. Also, show the urgency. It can be done by stating that this is the one item left or may be saying that our deal ends after a day so hurry up. That makes the customer feel like it’s a limited edition thing and the value they perceive of the product goes higher, making them want to buy it more. Another way around can be, also by stating that all the profits from the sale go to a charity, that way people who are not even interested in the product in the first place can be tilted towards buying/using it at least once.
Include a call to action: People don’t want to figure out themselves of what they have to do further to purchase the product or service. So, a course of action like make a call at the following number or email us at this can be something that must be there. That way if the customer wants to make the contact, they can do so to know further about the service and to acquire it.
References
Kennedy, D. (2001). The ultimate sales letter (pp. 1-4). Holbrook, Mass.: Adams.
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A letter must be able to spark action from the intended recipient. If not, why is the letter even written? If the letter lacks professionalism and doesn’t add perceived value to the intended recipient, the letter is more likely to not get a positive response. You will also need to know your business, product, service, and customer well to write a sales letter (Kennedy, 2001). With this, let’s see four ways in which you can spark the imagination of a reader in a sales letter:
Give attention to small details: Starting from the heading, give proper thoughts to it. The subject line in an email or the title in a written form must be able to grab the attention of the user. If not, the person is likely to not even read anything beyond that. In addition to that, addressing the person, doing the necessary research and making sure there are no blunders in the letter is vital.
Keep it short and well formatted: Make sure the letter is of necessary length only. Don’t stretch it just for the sake of it. You also need to demonstrate that you value their time so short letter with proper formatting like the use of good fonts, short paragraphs and bullet points are important.
Demonstrate value: Put yourself in the shoes of the customer and answer the question, what’s there for the customer to get from the deal. Also, show the urgency. It can be done by stating that this is the one item left or may be saying that our deal ends after a day so hurry up. That makes the customer feel like it’s a limited edition thing and the value they perceive of the product goes higher, making them want to buy it more. Another way around can be, also by stating that all the profits from the sale go to a charity, that way people who are not even interested in the product in the first place can be tilted towards buying/using it at least once.
Include a call to action: People don’t want to figure out themselves of what they have to do further to purchase the product or service. So, a course of action like make a call at the following number or email us at this can be something that must be there. That way if the customer wants to make the contact, they can do so to know further about the service and to acquire it.
References
Kennedy, D. (2001). The ultimate sales letter (pp. 1-4). Holbrook, Mass.: Adams.