For the following discussion purpose, I’ve chosen Themeforest (themeforest.net/). The brand has been able to establish itself as a one-stop solution for the global community of designer and developers. With more than 50 thousand digital products listed required for creating your next online empire, the platform has been able to help business and freelancer build their profile while also helping aspiring developer, business or general people by helping them have their digital presence feel.
Context, content, community, customization, communication, connection and commerce are the design elements to complete the 7C of it (Eun Lee & Benbasat, 2004). They play a vital role when it comes to evaluating any website or digital presence of a brand. The following post analyzes Themeforest based on all the elements below:
Context: It looks basically on the design of the website. The home page for the website is pretty simple. Using CDN (Content Delivery Network), they’ve been able to ensure that the website loads as fast as possible from anywhere in the world. They’ve used a visually nice layout and easy navigation and search option to the user. They’ve tried to stay away from flashing unnecessary animation but have used it to the right amount.
Content: As per the name itself, this looks into the information that’s portrayed in the website. Themforest.net 34 as it targets the developers and other normal users have used the content in a way to appeal to both these categories of user. They’ve separated properly the themes by the category people would like to explore. It includes extra information and connects with other services it provides along with help and the information on how to get started on selling yourself.
Community: The business doesn’t have a tailored community for the website along but does include an overall community of the parent company. They, however, do have a discussion board for individual items. Aside from that, the business also maintains a blog and forum to connect with and allow people to network or help each other.
Customization: The business doesn’t allow direct customization feature within the website at the time of purchase itself. However, people do have an option to pay extra amount such that the team at Themeforset.net 16 would take care of the website for you.
Communication: The business makes use of the blogs to communicate with their user along with social media posts. However, they don’t seem to have a proper contact form or other contact details directly visible on the website at first look. There is a way for the business to communicate with the customer/user but doesn’t seem to provide clear means in the website to communicate directly with them.
Connection: The business has made use of social media as in Twitter, Facebook, YouTube, Instagram and Pinterest to connect with the customers. They have again used the parent company account and haven’t created a separate account for their own platform which is something people may not like that much but have worked for them.
Commerce: All the product price along with the add-ons available for it is all visible in the website. Customer can preview the theme as well in the same platform before their purchase. They can make the payment and receive the item instantly all within the website itself. So, the commerce element works perfectly fine for the business.
User interface which a customer sees the time one loads the website is analyzed for Themeforest.net on the basis of 7C’s of design element. The business flairs pretty well in this rating as it has a proper system in place for all the seven design elements. However, there are rooms for improvement by adding more personalized experience by checking in user past records and displaying records based on the same. The communication channel can be made better as well by clearly providing a way to connect with them if and when needed.
References
Eun Lee, Y., & Benbasat, I. (2004). A Framework for the Study of Customer Interface Design for Mobile Commerce. International Journal Of Electronic Commerce, 8 (3), 79-102.
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For the following discussion purpose, I’ve chosen Themeforest (themeforest.net/). The brand has been able to establish itself as a one-stop solution for the global community of designer and developers. With more than 50 thousand digital products listed required for creating your next online empire, the platform has been able to help business and freelancer build their profile while also helping aspiring developer, business or general people by helping them have their digital presence feel.
Context, content, community, customization, communication, connection and commerce are the design elements to complete the 7C of it (Eun Lee & Benbasat, 2004). They play a vital role when it comes to evaluating any website or digital presence of a brand. The following post analyzes Themeforest based on all the elements below:
User interface which a customer sees the time one loads the website is analyzed for Themeforest.net on the basis of 7C’s of design element. The business flairs pretty well in this rating as it has a proper system in place for all the seven design elements. However, there are rooms for improvement by adding more personalized experience by checking in user past records and displaying records based on the same. The communication channel can be made better as well by clearly providing a way to connect with them if and when needed.
References
Eun Lee, Y., & Benbasat, I. (2004). A Framework for the Study of Customer Interface Design for Mobile Commerce. International Journal Of Electronic Commerce, 8 (3), 79-102.