The best way to present and deliver a strong business document is with the use of a story - an emotional one which connects with the audience and/or the decision makers. That will make the case more persuasive and memorable for anyone viewing it as they’ll be able to relate it to something. The story should be able to highlight the need, impact and the solution of the issue or proposal being presented. Business documents are often presented for introducing something new or to change something that’s currently existing and this often means resistance and fear from the people (O’Hara, 2014). So, the way around to resolve it will be to include testimonials, share how the process benefited the target audience and tell all of it through the story. That helps to appeal to the heart as well and not the just the mind.
Telling a story isn’t the only thing you should focus on. It also needs you to focus on presenting and delivering a business document, as you should be able to find the right way to deliver the message you want to. This reminds me of a recent case in my workplace at Often Serious. Our unit Internal Communication Management was supposed to present our mid-yearly report. As the unit oversees the entire institutional communication process and leads the organization as an example, we had a huge task at hand. With only two days to prepare our case and everyone giving their best in the limited time for the report, the mode of delivery was a confusion as what we wanted to deliver was already covered by all the other sub-units in detail. So, our unit had made a last minute change in approach, shifting the focus towards our activities with the use of fantastic video presentation along with direct questioning and encouraging other sub-unit heads to speak up at the same time so that the audience feel valued and could connect. That ensured that we didn’t just repeat the content that other already covered and were also able to provide insight on our activities and future plan touching to every single individual such that they could relate.
Further on, you might not be aware of the time you’ll be provided to present the case. This calls for a preparation for anything that might happen with being ready with a short elevator pitch such that you can make use of it in case you’re provided a shorter amount of time. While some might ask you to dive into the presentation and to provide full detail at the start, finish or anywhere in between the presentation, you should be ready for that as well (Poynder, 1993). To do this, you might even add appendix slides so that you can expand further on certain elements posted in the case. It is thus important to plan for a short while also being prepared for going long if need be. And, that is how one can effectively present and deliver upon a strong business document.
The best way to present and deliver a strong business document is with the use of a story - an emotional one which connects with the audience and/or the decision makers. That will make the case more persuasive and memorable for anyone viewing it as they’ll be able to relate it to something. The story should be able to highlight the need, impact and the solution of the issue or proposal being presented. Business documents are often presented for introducing something new or to change something that’s currently existing and this often means resistance and fear from the people (O’Hara, 2014). So, the way around to resolve it will be to include testimonials, share how the process benefited the target audience and tell all of it through the story. That helps to appeal to the heart as well and not the just the mind.
Telling a story isn’t the only thing you should focus on. It also needs you to focus on presenting and delivering a business document, as you should be able to find the right way to deliver the message you want to. This reminds me of a recent case in my workplace at Often Serious. Our unit Internal Communication Management was supposed to present our mid-yearly report. As the unit oversees the entire institutional communication process and leads the organization as an example, we had a huge task at hand. With only two days to prepare our case and everyone giving their best in the limited time for the report, the mode of delivery was a confusion as what we wanted to deliver was already covered by all the other sub-units in detail. So, our unit had made a last minute change in approach, shifting the focus towards our activities with the use of fantastic video presentation along with direct questioning and encouraging other sub-unit heads to speak up at the same time so that the audience feel valued and could connect. That ensured that we didn’t just repeat the content that other already covered and were also able to provide insight on our activities and future plan touching to every single individual such that they could relate.
Further on, you might not be aware of the time you’ll be provided to present the case. This calls for a preparation for anything that might happen with being ready with a short elevator pitch such that you can make use of it in case you’re provided a shorter amount of time. While some might ask you to dive into the presentation and to provide full detail at the start, finish or anywhere in between the presentation, you should be ready for that as well (Poynder, 1993). To do this, you might even add appendix slides so that you can expand further on certain elements posted in the case. It is thus important to plan for a short while also being prepared for going long if need be. And, that is how one can effectively present and deliver upon a strong business document.
References
O’Hara, C. (2014). The Right Way to Present Your Business Case. Retrieved from hbr.org/2014/07/the-right-way-to-p...
Poynder, R. (1993). Document delivery in business information. Business Information Review, 9 (4), 23-34.