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Discussion on: How Steve Jobs utilize the practice of Envisioning the Future?

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DIPA_DHUNGANA

Envisioning the future is the process of imagining exciting and ennobling possibilities. It does not seek to predict the future of advising but describe a possible future worth pursuing (Lowenstein). As said by Kanter, “a clear destination is necessary to drive the journey of change, many change efforts falter because of confusion over exactly everyone si expected to arrive.” Envisioning the future helps to avoid that confusion. In order to envision the future, we need to ask ourselves a series of questions that include what problem are we trying to solve, what is the current situation, what are our ultimate objectives, what changes are required to meet that objectives and what process should we employ (Thomas, 2010).

Steve Jobs was an American entrepreneur, business magnate, inventor and industrial designer. He co-founded Apple Inc. in 1976, was outseted in 1985 and again returned to its rescue in 1997 when it was at the verge of bankruptcy. He established Apple as the most valuable company before he died. His vision of ‘a computer for the rest of us’ sparked the revolution in personal computers. Under his guidance, the company pioneered a series of revolutionary technologies that includes iPod, iPhone and iPad. His inventions were disruptive and he won a entire planet with stunning designs, technically complex yet simple to touch.

The success of the Apple products lies in the ability of Jobs to envision the future. He was able to keep lead in innovation because he kept his focus in vision than on reality. He continuously thought about the possible improvements he could make to maintain the value in the market and made hiss employee work for the same. He told his employees to put their focus on major products to sustain in the market which turned out to be one of the best decisions he made. He put products before profits, believed in simplicity, took end-to-end responsibility for user experience, bended reality, pushed for perfection, knew both the big picture and details, believed face-to-face interactions and combined the humanities with science that made him different from the rest. He made his employees believe in the same that resulted in the tremendous success of the company and its products. He had a clear purpose and his demanding nature made everyone work hard for achieving the vision.

However there are certain areas he could improve on . The first one is his ego that was the reason for his outset from the company in 1986. He was a very difficult person to deal with. He was impatient, petulant and tough with the people working with him. He could have worked a bit on his relationship building skills and be a little empathetic.

Vision is the destination the company wants to reach and the processes and actions are the means used to reach to that destination. If the actions and processes are not in sync with the vision, the attainment of the vision is almost impossible. For example if the vision of an IT Company is to establish itself as the best IT company of the country, it needs to plan accordingly. The company using latest and upgraded technology, providing trainings to the employees regularly, investing time and money in research and development activities, analyzing the market for the scope are some of the activities it will perform and each one of them supports in the attainment of the vision. This supports the argument that the actions and processes of the company reflects the vision it exists for.

References

Kanter, R. M. (n.d.). Harvard Businesss Review .

Lowenstein, M. (n.d.). Envisioning the Future.

Thomas, K. (2010, November 7). Innovation Excellence . Retrieved from innovationexcellence.com/blog/2010...