Socially responsible marketing is based on the idea that the market offerings of any company should not only be profit-driven but they must also reinforce social and ethical values for the benefit of citizens. It emphasizes on the idea that business should not be done by keeping the environmental and social factors at risk. The profit making activities should be balanced with the activities that benefit society (Make-a-Donation, 2016). A company can be socially responsible marketer by keeping the long term societal benefit in consideration while developing the marketing strategies for the company. In addition, the company can invest certain portion of its profit to develop the society and empower the people living there. Instead of just focusing on the profit, the company should pay attention on addressing the needs and interests of shareholders, employees, customers and the society where they operate.
These days almost all the companies are involved in socially responsible activities no matter how small or large they are. Some of the examples of socially responsible activities carried two organizations are:
1. Chaudhary Group
Nepal-based multinational conglomerate, Chaudhary Group is constantly involving itself in Corporate Social Responsibility and philanthropy activities. It has a separate CSR arm named Chaudhary Foundation which was established in 1995. Chaudhary Foundation has introduced many programs in social, economic and environmental sectors for the welfare of people. The major areas covered by the organization includes livelihood and skill development, post disaster response and management, enterprise development, education, heritage and spiritual development and health and sanitation. CG Shipshikshya, CG Unnati, CG Ashraya, CG Sikshyalaya are some of the initiatives of CG to contribute to society. They conduct different activities to support education and empower people especially women. In addition to these projects, it has been providing Gyanudaya Scholarship and conducting WASH related activities (New Business Age, 2016).
2. Surya Nepal
Surya Nepal has been conducting various CSR activities to meet the stated objective of "Creating Enduring Value for Society”. The socially responsible activities of Surya Nepal are conducted under four initiatives named SNPL Asha, SNPL Khelparyatan, SNPL Prakriti and SNPL Suswasthya. These initiatives focus on providing technical knowledge to farmers, enhancing quality of primary education, generating employment and sustainability, promoting sport tourism, preserving environment, promoting greenery and conducting community health program.
These two are just the representative examples. Besides these, Nepal Telecom, Ncell, Panchakanya Group, NMB Bank, Nimbus Holdings, Bottlers Nepal among others are also actively involved in socially responsible activities.
References
Make-a-Donation. (2016, September 1). What is Socially Responsible Marketing? Retrieved from Make-a-Donation: make-a-donation.org/articles/what-...
Socially responsible marketing is based on the idea that the market offerings of any company should not only be profit-driven but they must also reinforce social and ethical values for the benefit of citizens. It emphasizes on the idea that business should not be done by keeping the environmental and social factors at risk. The profit making activities should be balanced with the activities that benefit society (Make-a-Donation, 2016). A company can be socially responsible marketer by keeping the long term societal benefit in consideration while developing the marketing strategies for the company. In addition, the company can invest certain portion of its profit to develop the society and empower the people living there. Instead of just focusing on the profit, the company should pay attention on addressing the needs and interests of shareholders, employees, customers and the society where they operate.
These days almost all the companies are involved in socially responsible activities no matter how small or large they are. Some of the examples of socially responsible activities carried two organizations are:
1. Chaudhary Group
Nepal-based multinational conglomerate, Chaudhary Group is constantly involving itself in Corporate Social Responsibility and philanthropy activities. It has a separate CSR arm named Chaudhary Foundation which was established in 1995. Chaudhary Foundation has introduced many programs in social, economic and environmental sectors for the welfare of people. The major areas covered by the organization includes livelihood and skill development, post disaster response and management, enterprise development, education, heritage and spiritual development and health and sanitation. CG Shipshikshya, CG Unnati, CG Ashraya, CG Sikshyalaya are some of the initiatives of CG to contribute to society. They conduct different activities to support education and empower people especially women. In addition to these projects, it has been providing Gyanudaya Scholarship and conducting WASH related activities (New Business Age, 2016).
2. Surya Nepal
Surya Nepal has been conducting various CSR activities to meet the stated objective of "Creating Enduring Value for Society”. The socially responsible activities of Surya Nepal are conducted under four initiatives named SNPL Asha, SNPL Khelparyatan, SNPL Prakriti and SNPL Suswasthya. These initiatives focus on providing technical knowledge to farmers, enhancing quality of primary education, generating employment and sustainability, promoting sport tourism, preserving environment, promoting greenery and conducting community health program.
These two are just the representative examples. Besides these, Nepal Telecom, Ncell, Panchakanya Group, NMB Bank, Nimbus Holdings, Bottlers Nepal among others are also actively involved in socially responsible activities.
References
Make-a-Donation. (2016, September 1). What is Socially Responsible Marketing? Retrieved from Make-a-Donation: make-a-donation.org/articles/what-...
New Business Age. (2016, December 19). CSR Initiatives of Some Companies in Nepal . Retrieved from Abhiyaan: newbusinessage.com/MagazineArticle...