Communication audit is an indicator of the communication practices of an organization and their effectiveness. It comprehensively evaluates an organization’s ability to send, receive and share information within and outside the organization. It helps to identify whether an organization is being successful in communicating in meaningful ways with its customers and stakeholders or not (Scott, 2007). Communication audit is also important for finding out the major problems in communication such as frequent misunderstandings, information blocks, information gaps, information duplication or misrepresentation.
With the increasing use of technology, websites has been one of the easiest and quickest ways to know about to know about any brand. The websites should be designed in such a way that it provides all the relevant information required by the users easily and provokes desire to buy the product or service advertised through website. The website should be consistent in the message and information they provide through different mediums.
For this assignment, I picked the website of Daraz Nepal, a popular online shopping site of recent time. It provides solution for shopping needs of people by showcasing different famous brands within same roof. The layout of the website is simple and user friendly. It has used graphics and images pretty well that can attract the viewers to the products offered. The search engine at the top of the website can be used for looking for the products, brands and categories we need. In order to make the search easy, different categories of goods and services offered are listed on the top left corner. When we place the cursor to a certain category, the list of items related to that particular category are displayed along with some visuals. There is help section nearby the search engine that help us in tracking the already placed order. As we scroll down, the deal of the day column is seen. Here, different items are offered at discounted rate for particular time and the time within which the buyers should place to get the discount is also displayed.
It displays different items offered under different categories with the price that helps to make the purchasing decision easier. Unlike other websites, the information of the company is placed at the bottom of the page. So as the user reaches to the bottom of the page, s/he already has idea about what the website is trying to communicate.
Being an online shopping site, the major aim of the website is to persuade people to buy the things offered in the site and in my opinion, daraz is doing it pretty well. Every information is guided towards the products and there are different deals and offer to attract the attention of the readers. Through everything in the website, it is trying to communicate the same message: to place the order and get things delivered at your convenient place. So I think there is consistency in the message delivery.
However, once we open the website, it takes some time to load the images that can be improved. The company could add a section to allow the users send their feedback in the website. Apart from these, the website is attractive and user friendly. It aims on enhancing the shopping experience that is clearly depicted through its website.
References
Scott, S. (2007, August 27). Communications audits: How effectively are you communicating? Retrieved from Charity Village: charityvillage.com/cms/content/top...
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Communication audit is an indicator of the communication practices of an organization and their effectiveness. It comprehensively evaluates an organization’s ability to send, receive and share information within and outside the organization. It helps to identify whether an organization is being successful in communicating in meaningful ways with its customers and stakeholders or not (Scott, 2007). Communication audit is also important for finding out the major problems in communication such as frequent misunderstandings, information blocks, information gaps, information duplication or misrepresentation.
With the increasing use of technology, websites has been one of the easiest and quickest ways to know about to know about any brand. The websites should be designed in such a way that it provides all the relevant information required by the users easily and provokes desire to buy the product or service advertised through website. The website should be consistent in the message and information they provide through different mediums.
For this assignment, I picked the website of Daraz Nepal, a popular online shopping site of recent time. It provides solution for shopping needs of people by showcasing different famous brands within same roof. The layout of the website is simple and user friendly. It has used graphics and images pretty well that can attract the viewers to the products offered. The search engine at the top of the website can be used for looking for the products, brands and categories we need. In order to make the search easy, different categories of goods and services offered are listed on the top left corner. When we place the cursor to a certain category, the list of items related to that particular category are displayed along with some visuals. There is help section nearby the search engine that help us in tracking the already placed order. As we scroll down, the deal of the day column is seen. Here, different items are offered at discounted rate for particular time and the time within which the buyers should place to get the discount is also displayed.
It displays different items offered under different categories with the price that helps to make the purchasing decision easier. Unlike other websites, the information of the company is placed at the bottom of the page. So as the user reaches to the bottom of the page, s/he already has idea about what the website is trying to communicate.
Being an online shopping site, the major aim of the website is to persuade people to buy the things offered in the site and in my opinion, daraz is doing it pretty well. Every information is guided towards the products and there are different deals and offer to attract the attention of the readers. Through everything in the website, it is trying to communicate the same message: to place the order and get things delivered at your convenient place. So I think there is consistency in the message delivery.
However, once we open the website, it takes some time to load the images that can be improved. The company could add a section to allow the users send their feedback in the website. Apart from these, the website is attractive and user friendly. It aims on enhancing the shopping experience that is clearly depicted through its website.
References
Scott, S. (2007, August 27). Communications audits: How effectively are you communicating? Retrieved from Charity Village: charityvillage.com/cms/content/top...