TyroCity

Discussion on: Hidden persuaders of business speaking and writing

Collapse
 
dipadhungana profile image
DIPA_DHUNGANA

Hidden persuaders can be defined as subconscious or subliminal message that tries to influence the behavior or understanding of people without them being aware about it. In business speaking and writing, hidden persuaders refer to the facts, data, examples, stories, experiences and evidences that make people believe what we are writing or speaking is true and relevant. People won’t be convinced by our ideas unless we present the ideas with supporting details that make them credible.

For example: If someone comes to us and say that youth these days are not as energetic as youth a generation ago, we might treat is as a random thought of that person. But if that person presented data, examples, research papers and facts to support his point, we subconsciously tend to believe the idea. Thus hidden persuaders verify our words through citation.

As stated by Bell and Smith, hidden persuaders make others believe our message by making our arguments:

  • Specific: They help to convert vague descriptions to precise and specific ones.

  • Clearly understandable: They help to build connection of written and spoken words with the things of daily use.

  • Brief: They help to filter and omit unnecessary and irrelevant information that may confuse the audience.

  • Focused: They help to keep the audience focused by directing audience to intended message through examples and citations.

References

Bell, A. H., & Smith, D. M. (2006). Management Communication. Wiley & Sons.