For any website intended for sales and commerce, the 7 Cs of design element should be considered to drive the traffic to website, appeal to target market and creating lasting experience to make the people revisit the site (Novak , n.d.).
For this assignment, I have chosen the website of L’Oreal Paris and analyzed it on the basis of 7 Cs:
1. Context: Context refers to the site layout and presentation to users. It includes functional and aesthetic aspects like page layout, visual themes, ease of site navigation, color schemes and animation (Yang). The website of L’Oreal Paris good is visually appealing especially to the females who love to feel and look good. It is simple and the color is also eye pleasing.
2. Content: It is the text, pictures, sound and video contained in the website. It deals with the offering, appeal and multimedia mix. The homepage of the website contains sliders for different product category offered. The pictures are great however the text could be even better. As we click on the product category, the list of products belonging to that category are displayed along with images that makes the search process easy.
3. Community: Community represents user-to-user interactions through interactive and non-interactive means of communication like instant messaging, forums and e-mails. The customers can send feedback and reviews through the site by using their e-mail ids.
4. Customization: Customization is the ability of the site to be personalized for each individual. However this option is not available on the website of L’Oreal Paris. But we can go to the product line we want to know about in a click.
5. Communication: The one-way or two- way interaction allowed in the website constitute to the communication. The website communicates well about the product offerings but the customer query service is lacking in the website.
6. Connection: Connection deals with site-to-site linkage. Here the website provides link to other social media accounts of the company. In L’Oreal Paris website, we can easily find the link of its Instagram, Facebook and twitter account.
7. Commerce: It supports customer service. The customers can easily purchase from the website, see the orders placed earlier and track the ordered items.
To conclude, the website of L’Oreal Paris is designed considering the 7 Cs of design elements and it scores well on almost all the criteria.
References
Novak , J. (n.d.). 7 Cs Website Design Elements that Drive Customer Traffic . Retrieved from Marketing Teacher.com : marketingteacher.com/seven-cs/
For any website intended for sales and commerce, the 7 Cs of design element should be considered to drive the traffic to website, appeal to target market and creating lasting experience to make the people revisit the site (Novak , n.d.).
For this assignment, I have chosen the website of L’Oreal Paris and analyzed it on the basis of 7 Cs:
1. Context: Context refers to the site layout and presentation to users. It includes functional and aesthetic aspects like page layout, visual themes, ease of site navigation, color schemes and animation (Yang). The website of L’Oreal Paris good is visually appealing especially to the females who love to feel and look good. It is simple and the color is also eye pleasing.
2. Content: It is the text, pictures, sound and video contained in the website. It deals with the offering, appeal and multimedia mix. The homepage of the website contains sliders for different product category offered. The pictures are great however the text could be even better. As we click on the product category, the list of products belonging to that category are displayed along with images that makes the search process easy.
3. Community: Community represents user-to-user interactions through interactive and non-interactive means of communication like instant messaging, forums and e-mails. The customers can send feedback and reviews through the site by using their e-mail ids.
4. Customization: Customization is the ability of the site to be personalized for each individual. However this option is not available on the website of L’Oreal Paris. But we can go to the product line we want to know about in a click.
5. Communication: The one-way or two- way interaction allowed in the website constitute to the communication. The website communicates well about the product offerings but the customer query service is lacking in the website.
6. Connection: Connection deals with site-to-site linkage. Here the website provides link to other social media accounts of the company. In L’Oreal Paris website, we can easily find the link of its Instagram, Facebook and twitter account.
7. Commerce: It supports customer service. The customers can easily purchase from the website, see the orders placed earlier and track the ordered items.
To conclude, the website of L’Oreal Paris is designed considering the 7 Cs of design elements and it scores well on almost all the criteria.
References
Novak , J. (n.d.). 7 Cs Website Design Elements that Drive Customer Traffic . Retrieved from Marketing Teacher.com : marketingteacher.com/seven-cs/
Yang, C. H. (n.d.). Analysis of E-commerce Site Using 7 C Framework. Retrieved from Research Bank: http://unitec.researchbank.ac.nz/bitstream/handle/10652/3592/MComp_2016_Chih-Hsiang%20Yang_1356546_Final%20Research.pdf?sequence=1&isAllowed=y