creating your website, it is important to keep it user friendly and to consider the 7 Cs that will improve your design element and drive customer traffic. Customers shop online now a days for many reasons; cost, the large selection, the appeal of being able to control their purchases and most importantly convenience. Therefore, with the Internet being accessible from almost anywhere, customers can now shop from wherever they have Internet connection. This gives your business an even better opportunity to create a website that will drive traffic to your website, appeal to your target markets, and create an unforgettable experience that will make your customers return.
The 7 Cs are: Context, Commerce, Connection, Communication, Content, Community, and Customization.
Context: A website’s layout and visual design. It is important to make your website easy to read and navigate, uncluttered, and have the same or similar colour scheme throughout and that is appropriate for your marketing design. It is also great to keep white space on your site as it helps with the readability.
Commerce: If you are planning on creating a website that is intended for commercial transactions, then it is important to make your site easy and capable of doing so. Also relaying the message to your customers that their information is safe when using your site is extremely important. Most website do so by having a “lock” symbol in an upper corner to indicate such things.
Connection: The degree to which your website is linked to other sites (incoming and outgoing).
Communication: Is Key!! This entails the way your website enables site-to-user, user-to-site, and two-way communication. This can be done by, creating special offers to your customers, email newsletters, surveys, contests, and providing your company’s contact information.
Content: Consists of your websites text, pictures, sound, and videos that you want presented to your customer.
Community: How your website enables user-to-user communication. This can be accomplished via message boards or even live chat.
Customization: This allows your customers to tailor your website to their wants and needs. Essentially allowing them to personalize your website and make it their own. For example, the use of a “My Account” option or the ability to change the language of your website is always a bonus for your customer.
This post was part of TyroCity discussion forum
Answered by Lazarus
For further actions, you may consider blocking this person and/or reporting abuse
We're a place where students share, stay up-to-date, learn and grow.
creating your website, it is important to keep it user friendly and to consider the 7 Cs that will improve your design element and drive customer traffic. Customers shop online now a days for many reasons; cost, the large selection, the appeal of being able to control their purchases and most importantly convenience. Therefore, with the Internet being accessible from almost anywhere, customers can now shop from wherever they have Internet connection. This gives your business an even better opportunity to create a website that will drive traffic to your website, appeal to your target markets, and create an unforgettable experience that will make your customers return.
The 7 Cs are: Context, Commerce, Connection, Communication, Content, Community, and Customization.
Context: A website’s layout and visual design. It is important to make your website easy to read and navigate, uncluttered, and have the same or similar colour scheme throughout and that is appropriate for your marketing design. It is also great to keep white space on your site as it helps with the readability.
Commerce: If you are planning on creating a website that is intended for commercial transactions, then it is important to make your site easy and capable of doing so. Also relaying the message to your customers that their information is safe when using your site is extremely important. Most website do so by having a “lock” symbol in an upper corner to indicate such things.
Connection: The degree to which your website is linked to other sites (incoming and outgoing).
Communication: Is Key!! This entails the way your website enables site-to-user, user-to-site, and two-way communication. This can be done by, creating special offers to your customers, email newsletters, surveys, contests, and providing your company’s contact information.
Content: Consists of your websites text, pictures, sound, and videos that you want presented to your customer.
Community: How your website enables user-to-user communication. This can be accomplished via message boards or even live chat.
Customization: This allows your customers to tailor your website to their wants and needs. Essentially allowing them to personalize your website and make it their own. For example, the use of a “My Account” option or the ability to change the language of your website is always a bonus for your customer.
This post was part of TyroCity discussion forum
Answered by Lazarus