In this discussion, I will evaluate the website of Alibaba.com . Alibaba Group Holding Ltd. Dominates Chine’s E-Commerce Market, which by one measure i.e. how the biggest in the world. The best way of understanding Alibaba is as a mix of Amazon.com , eBay, and Paypal with a dash of Google thrown in all with some uniquely Chinese characteristics. Unlike Amazon, which buys goods from suppliers and sells them to costumes, Alibaba has always acted as a middleman, connecting buyers and sellers and facilitating transactions between them (Frick, 2014). While it isn’t an auction company, its middleman role is similar to the one played by ePay.
It is important to clarify what a customer interface is and what part it plays in our e-commerce analysis. With regard to the interaction between humans and computers known as HCI "human- computer disciple concerned with the design, evaluation, and implementation of an interactive computing system for human for human use and with the study of the major phenomenon (Felix, 2009). The 7C’s framework includes seven elements each representing a common of the interface.
Context - (Website Design)
It is website layout and presentation to the user. Includes both functional and aesthetics aspect such as
Alibaba page layout
Its Visual theme is nice.
Ease of site Navigation
Alibaba Website Animation is so good.
Content: (Information on the Website)
What the website offer in the Alibaba.com . It offers its customers
Detail Product Information with size, cost and company name.
It has own payment system Alipay so the customer can pay the cost of product easily form this payment system.
It has clear content of their web, product details, shipping charge, and others.
Community: (Communication between Users)
Alibaba represents user to user interaction via interactive and non-interactive communication. In Alibaba when we order the product, we can communicate with Alibaba representative and we can talk with him/her either phones or message. Then we can also negotiate its price and discuss over its shipping place and charge. Alibaba provides different Scheme:
Instant Message
Forums
E-Mailing
Through Social site
Customization: (Extent to which the site can be customized)
It is ability of the AlibabA.com to be customized or personalized for each individual users either by the website itself or the user.
In - site Setting
Local Language
Communication - (How user communicate through the website)
In Alibaba, site to user communications defined in several forms.
Broadcast: One-way information exchange from an organization to the user (e.g. Walky-talky, Radio, and Television Communication)
Two-way communication: Two-way communication between an organization and its user e.g. customer service query and customer wants to know about product and price detail.
Hybrid: A combination of two and above e.g. freeware distribution
Social site communication like Facebook, Insta Gram, and Twitter.
Connection - (Relationship between this and other sites)
Alibaba deals with the site - to - site linking including
Advertisement
Links
External Content Display
A social site like Facebook, YouTube, and Google.
Digital Marketing
Commerce - (e-commerce functionality)
It is the interface that supports services taken into consideration during business transaction. Alibaba has different model:
Shopping Cart
Security through CCTV monitoring and Sensor
Order Tracking
In Alibaba, the 7C framework looks specifically at customer interface elements - what the user sees and it was for this reason that it was chosen as the reference model for our e-commerce analysis. In this sense, the interface elements encapsulated by the 7Cs represent the method through which business (McFarlan, 2001). Communication with customers to deliver the core value proposition each company wishes to convey.
References
Felix, O. (2009). Alibaba’s Taobao (A). Harvard Business Review .
Frick, W. (2014). Alibaba Looks More Like GE than Google. Harvard Business Review .
McFarlan, F. W. (2001). Alibaba.com . Harvard Business Review .
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In this discussion, I will evaluate the website of Alibaba.com . Alibaba Group Holding Ltd. Dominates Chine’s E-Commerce Market, which by one measure i.e. how the biggest in the world. The best way of understanding Alibaba is as a mix of Amazon.com , eBay, and Paypal with a dash of Google thrown in all with some uniquely Chinese characteristics. Unlike Amazon, which buys goods from suppliers and sells them to costumes, Alibaba has always acted as a middleman, connecting buyers and sellers and facilitating transactions between them (Frick, 2014). While it isn’t an auction company, its middleman role is similar to the one played by ePay.
It is important to clarify what a customer interface is and what part it plays in our e-commerce analysis. With regard to the interaction between humans and computers known as HCI "human- computer disciple concerned with the design, evaluation, and implementation of an interactive computing system for human for human use and with the study of the major phenomenon (Felix, 2009). The 7C’s framework includes seven elements each representing a common of the interface.
Context - (Website Design)
It is website layout and presentation to the user. Includes both functional and aesthetics aspect such as
Alibaba page layout
Its Visual theme is nice.
Ease of site Navigation
Alibaba Website Animation is so good.
Content: (Information on the Website)
What the website offer in the Alibaba.com . It offers its customers
Detail Product Information with size, cost and company name.
It has own payment system Alipay so the customer can pay the cost of product easily form this payment system.
It has clear content of their web, product details, shipping charge, and others.
Community: (Communication between Users)
Alibaba represents user to user interaction via interactive and non-interactive communication. In Alibaba when we order the product, we can communicate with Alibaba representative and we can talk with him/her either phones or message. Then we can also negotiate its price and discuss over its shipping place and charge. Alibaba provides different Scheme:
Instant Message
Forums
E-Mailing
Through Social site
Customization: (Extent to which the site can be customized)
It is ability of the AlibabA.com to be customized or personalized for each individual users either by the website itself or the user.
In - site Setting
Local Language
Communication - (How user communicate through the website)
In Alibaba, site to user communications defined in several forms.
Broadcast: One-way information exchange from an organization to the user (e.g. Walky-talky, Radio, and Television Communication)
Two-way communication: Two-way communication between an organization and its user e.g. customer service query and customer wants to know about product and price detail.
Hybrid: A combination of two and above e.g. freeware distribution
Social site communication like Facebook, Insta Gram, and Twitter.
Connection - (Relationship between this and other sites)
Alibaba deals with the site - to - site linking including
Advertisement
Links
External Content Display
A social site like Facebook, YouTube, and Google.
Digital Marketing
Commerce - (e-commerce functionality)
It is the interface that supports services taken into consideration during business transaction. Alibaba has different model:
Shopping Cart
Security through CCTV monitoring and Sensor
Order Tracking
In Alibaba, the 7C framework looks specifically at customer interface elements - what the user sees and it was for this reason that it was chosen as the reference model for our e-commerce analysis. In this sense, the interface elements encapsulated by the 7Cs represent the method through which business (McFarlan, 2001). Communication with customers to deliver the core value proposition each company wishes to convey.
References
Felix, O. (2009). Alibaba’s Taobao (A). Harvard Business Review .
Frick, W. (2014). Alibaba Looks More Like GE than Google. Harvard Business Review .
McFarlan, F. W. (2001). Alibaba.com . Harvard Business Review .