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Discussion on: Hidden persuaders of business speaking and writing

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ncitujjwal

A hidden persuader in business speaking and writing is a subconscious message that influences the behavior of the listener or the reader without being aware of it. It understands the importance of feeding that competitive urge, not only between individual but also to promote a sense of competition with us. It is not enough for people to come together in dialogue in order to gain knowledge of their social reality. They must act together upon their environment in order critically to reflect upon their reality and transform it through further action and critical reflection. The efforts used to insight from psychiatry and social science by providing all the willingly by cooperative psychologists to channel unthinking habits on purchasing decisions and through the process can be defined as hidden persuaders (David, 2014). It is a psychological action that takes place inside the mind. Suppose one person say something to another person what he/she says might be important, how he/she says can be much more important. For example, we know that the word "sorry” is used in polite requests when we did any mistake.

In the business field, marketers have to encounter in typing to persuade to buy the products of their companies could produce. Many businesses believe that for the good of the economy people had to consume more than more even they want it or not, hidden persuaders create the wants. From a several research of Vance Packard has identified eight compelling needs that advertising uses to promote their product. They are (Miller & Packard, 2007):

Emotional Security
We all start out as fragile emotional beings and very few of us achieve deep emotional security, so we all keep seeking it.

Reassurance of Worth
In a connected world, we can lose the sense of who we are and what we are worth. We thus seek reassurance that we are adding value and deserve our place in society.

Ego Gratification
Ego Gratification is related to worth in that they are both about the sense of identity, but this is perhaps a little more base, where we a need for praise and our egos to be ‘stroked’.

Creative Outlet
Many jobs have little creative content, leaving this need unfulfilled. We thus seek creative opportunity in other of our life.

Love Objects
Children and adults want both to love and be loved. Children have dolls and teddy bears, but what do adults have?

Sense and Power
When we can direct others we move up the social order and so are theoretically at least, safer, big cars, chunky tools, solid houses and old banks all make us feel safe and, when we own or use them powerfully.

Roots
Our roots are key parts of our sense of identity. Where we come from, our heritage, our family, our nation, are important for that feeling of who we are.

Immortality
Perhaps the biggest fear we have is of death. Or maybe not death but or ceasing, of becoming nothing. We likewise seek to create meaning in our lives some may live beyond death.

The Major function of Hidden Persuaders are:

  1. Hidden persuader uses media and politics to convince us to the virtues of the indefensible, such as long commute time to work atomization across family, generations, single-use land planning, the social satisfaction of housing.

  2. Hidden persuaders work hard to get people to buy the idea that a good life exists outsides the village, in the marketplace.

  3. Hidden persuaders also use the argument of scale to great effect "how are we to react everybody and ensure that everybody’s needs are met if we stay small and local? To efficiently and effectively reach everyone we must go to scale.”

  4. The Hidden Persuaders have defined as the problem can secure the power to redefine the problem.

  5. The hidden persuaders have worked hard to assuage our pangs of guilt around outsourcing the care of our own imperfectability, and the fallibilities of own family and neighbors, to those who are the professional world, are suitably credentialed.

References

David, E. (2014). THE 7 TACTICS OF HIDDEN PERSUADERS. The Economist.

Miller, C., & Packard, V. (2007). The Hidden Persuaders. America: Brooklyn.