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Discussion on: Strategic and Financial Objectives of Home Depot, Avon, and Yum Brands

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The Home depot company is an online shopping center which include various department holiday decoration, electronic appliances, bath and faucets, blends and windows treatments, building materials, decor and furniture, Door and windows, electrical parts and equipment flooring and area rugs, hardware and cooling, kitchen and kitchenware, lawn and garden, lighting and celling, fans, outdoor living, paints, plumbing, tools and accessories [CEO, 2016].

Strategies:

They provide free - 2 day delivery to their customer (No any membership is required to get this opportunity) [Jones, 2018]. In different occasion they provide the heavy discount to their customer. They provide different discount offer per day differently.

Financial Objective:
They provide special discount and offers to customer. The offers are in package form so that customer can get benefit. The main financial Objective is they want to sell their product in a big volume so that they give various opportunity to their customer. They have only little bit profit margin in a single product but they sell their product in package form then they get high benefit from this strategy.

Objectives:

  • To provide a better customer service (Strategic)
  • To provide a better shopping experience. (Strategic)
  • To increase in Market share value (Finance)
  • Increase in sales by 6.5% (Finance) Avon is the one of the oldest and leading social beauty selling company in US. The company product portfolio includes awards winning skincare, color cosmetics, fragrance and personal care product, featuring iconic brands such as ANEW, Avon color, Mask, and skin so soft. They develop quality of beauty product. The main objective of the company is empowering women through economic opportunity and the company also proudly support efforts to end breast cancer and domestic violence. So the major strategies of company is empowering all women and making them confident and develop a quality product so that these product supports to end breast cancer and domestic violence. Avon had annual sales $5.7 billion worldwide in 2016 [Tiemaan, 2017]. From the data of 2016, the Avon is fifth largest beauty company in world. It has more than 6.4 million representative. So in the case of direct selling approach it is second largest enterprise in the world.

Objective

  • To invest more effort and time for organizational growth (Strategic) Continuously growing their business and create a high standard (Strategic)
  • To save the total cost of $250 million in end of 2017. (Financial)
  • To be financially strong (Financial)

Yum Brand Company based in Louisville, Kentuclly has over more than 45,000 restaurants in different countries. Form corporate responsibility magazines in 2017, the products of Yum Brands recognizes as Gender - Equality index and company ranked among the top 100 best corporate citizens [Enz, 2005]. The Major brands are KFC, Pizza Hut, and Taco Bell. The Yum brands are worldwide brands and they are in almost 140 countries and they are world’s largest restaurants company since 1997. After KFC, Pizza Hut, Taco Bell they are largest restaurant chain in world. The Main objective of Yum Brands Inc. is delivering the quality foods and service to their customer. The other objective are they are popular in Gender Equality index so they include most of employees from diverse backgrounds (Male, Female, Different Ethnic group and others). It ranked among top 100 best corporate citizen so they want to increase the operating profit and sales growth at least 5% [Sheraj, 2017].

Objective

  1. To focus on to increase more franchises in the world.
  2. To establish a support mechanism so that people’s capacity by inspiring peoples.
  3. To increase the stock value of the organization
  4. To invest more in Growth generating and also invest in other income generating assets.

References
CEO. (2016). Company Profile. AVON corporate responsibility report .

Enz, C. (2005). Multibrading at Yum! Brands Inc. Thinking outside the bun. The Scholarly Commons .

Jones, D. (2018). About Home Depot Inc. . The Wall Street Journal .

Sheraj, S. (2017). A Comparitive Analysis of the KFC in China and Bangladesh. International Journal of Science and Business .

Tiemann, J. (2005). Avon Product. Harvard Business Review .