The " you view” analyzes and emphasizes the reader’s interests and perspectives. Because the reader’s interest or benefit is stressed, the writer is more likely to help the reader understand information or act on a request. Consider the following sentence that focuses on the needs of the writer and the organization (we) rather than on those of the reader.
We have not received your signed invoice, so we cannot process your payment.
In here, the sentence uses the word "your” twice, the first clause suggests that the point of view focuses on the writer’s need to receive the invoice to process the payment. The word "we” itself is not problematic, but the we view is. Consider the following revisions, written with the *you view *.
We understand the importance of processing your payment and will process it as soon as we receive your signed invoice.
So you can receive your payment promptly , please send your signed invoice.
In the first example focuses on the needs of the audience by associating the payment with "Importance.” The second revision emphasizes the benefits to the reader by including the second-person pronouns "you” early in the sentence.
You - attitude is a Reader - centered writing. Effective writers make the audience believe that the most important person in their correspondence - in their business relationship is “you”, the reader. In business situations, the reader and writer have something to gain or lose (Thill & Bovée, 2007). Focusing on reader benefits shows you’ve considered the situation from the reader’s point of view. Our reader feels less threatened and better response if they feel we as a writer understand their needs, feeling and emotion.
The You Attitude looks at things from the reader’s point of view are
Focus on what the reader receives or can do, not on what we’ve done. Don’t completely avoid “I” or “we,” just de-emphasize it.
Avoid starting your memos and letters with “I” or “We.”
In conclusion, The key to successful communications is to make the reader feel -in every memo, in every letter, in every email, in every phone call, in all contact -that the most important person in our business relationship is YOU, the READER, not me/I, we/our, the writer (Paul & Aaron, 2016).
References
Paul, B., & Aaron, C. (2016). Writing to Improve Interdisciplinary Research and Practice. Journal of Business Communication 2004 41: 66 .
Thill, J., & Bovée, C. (2007). Excellence in business communication. Upper Saddle River, N.J.: Pearson Prentice Hall .
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The " you view” analyzes and emphasizes the reader’s interests and perspectives. Because the reader’s interest or benefit is stressed, the writer is more likely to help the reader understand information or act on a request. Consider the following sentence that focuses on the needs of the writer and the organization (we) rather than on those of the reader.
We have not received your signed invoice, so we cannot process your payment.
In here, the sentence uses the word "your” twice, the first clause suggests that the point of view focuses on the writer’s need to receive the invoice to process the payment. The word "we” itself is not problematic, but the we view is. Consider the following revisions, written with the *you view *.
We understand the importance of processing your payment and will process it as soon as we receive your signed invoice.
So you can receive your payment promptly , please send your signed invoice.
In the first example focuses on the needs of the audience by associating the payment with "Importance.” The second revision emphasizes the benefits to the reader by including the second-person pronouns "you” early in the sentence.
You - attitude is a Reader - centered writing. Effective writers make the audience believe that the most important person in their correspondence - in their business relationship is “you”, the reader. In business situations, the reader and writer have something to gain or lose (Thill & Bovée, 2007). Focusing on reader benefits shows you’ve considered the situation from the reader’s point of view. Our reader feels less threatened and better response if they feel we as a writer understand their needs, feeling and emotion.
The You Attitude looks at things from the reader’s point of view are
Focus on what the reader receives or can do, not on what we’ve done. Don’t completely avoid “I” or “we,” just de-emphasize it.
Avoid starting your memos and letters with “I” or “We.”
In conclusion, The key to successful communications is to make the reader feel -in every memo, in every letter, in every email, in every phone call, in all contact -that the most important person in our business relationship is YOU, the READER, not me/I, we/our, the writer (Paul & Aaron, 2016).
References
Paul, B., & Aaron, C. (2016). Writing to Improve Interdisciplinary Research and Practice. Journal of Business Communication 2004 41: 66 .
Thill, J., & Bovée, C. (2007). Excellence in business communication. Upper Saddle River, N.J.: Pearson Prentice Hall .