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Discussion on: Sparking imagination of a reader in a sales letter

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ncitujjwal

No matter how brilliant ideas your ideas are, you can’t even offer them to your prospect unless you’ve made him/her look in your destination. Let him/her know how wonderful you are, sell him/her something (idea). There is no single formula for the best way to attack the audience attention. Here I explained, how can we grape the attention of our customer. These are:

1. Your reader can’t pay attention to everything, focus on specific information.

Our brain has limited capacity to store the information. The brain has to focus on specific information so we always focus to give them specific and required content only. The human focus is limited, so they can’t pay attention to everyone. Our reader’s mind is very selective (Conran, OCT 13, 2014). We have to give them a reason to pay attention to our content instead of everything else out there they could be listening to.

2. Make It Personal

When you make your letter personal, you make it important for your target audience personally interesting or perceptually meaningful information can grab attention, bring clarity and help it slip right into your prospective client’s awareness.

You don’t have to do lot of explanation to tell someone his/her because it’s so personal to his/her. After this immediately get attention. In a business point of view, According to Marketing Profs, personalized promotional emails, and personalized online advertising techniques are among the top tactics for promoting consumers to purchases (Pozdnev, 2017). Look Coca-Cola, as an example, After 10 years of slumping sales, the company decided to take a new approach this summer with its "Share a Coke” camping by simply putting popular names and labels (e.g.: friends and family) on the bottles. Coke - Cola made its product jump out at consumers scanning the walls of teas, sodas, juices, and energy drinks. And the company increase sales by more than 2 percent in the process.

3. Use Emotion

Emotion is a great way to bring clarity to message while making them personal emotion also comes with the triple bonus of adding clarity, giving a reason to talk about you and your business, and triggering the circuits in the brain that active behavior and decisions.

4. KISS (Keep It Simple and Sweet)

You have a lot to say and using text to communicate your message is great. Our audience, don’t want don’t want to read or hear length, text-heavy ads (Glass, 1997). Use short, catchy phrases, be purposeful with words, and try bundling your content ideas.

References
Conran, J. (OCT 13, 2014). How to Grab Your Target’s Attention in 8 Seconds (or Less). Inc.

Glass, G. V. (1997). The Meta-Analysis of Research Education. Review of Research in Education, 5 , 351-354.

Pozdnev, M. (2017). How to Write Your First Blog Post. IWANNABEABLOGGER .