TyroCity

Discussion on: How to present and deliver a strong business document?

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ncitujjwal

It does not matter if you are from the Americas, Europe, Asia and Africa, the world is waiting for you good ideas (Matt, 2013). It does not matter how well your business idea is, if you can’t clarify, pitch and present to others or possible investor, your ideas never works. Business presentation and pitching is more important than the business plan. Pitching is the process of motivating and securing funding for our project. The business pitch is different than business plan. But you need to have your plan drafted before you can fine - tune your pitch. After making a complete plan Altunas (2009) suggests preparing for different presentations for your possible business investor.

  • Business plan of no more than 50 pages.

    • Business plan condensed into PowerPoint presentation of not more than 20 slides.
    • The power point should be condense down to a 2 - page brief.
    • A Business Pitch only for 5 min

Whether you’re pitching to a possible investor, here are some valuable tips for presenting our business ideas effectively:

1. Preparing yourself, not just your idea

Every investor and entrepreneur will want to see that you have a clear business plan and they also want to see that you are fast, thoughtful and efficient, and can sustain the idea through its conception and growth (Blume, 2013).

2. Finding the possible Investor (Know who you’re presenting to )

At first you should find out the possible investor, who is ready to invest in your business plan. So, you have to know about his/her name, address, and phone numbers, so that you can easily communicate with him/her. You make them clear about your business idea. Before going with him/her, you have to know him/her and you have to have a clear plan for your business.

3. Research your Target

After selecting this idea, you should have do research on the basis of ideas. Learn as much as possible about how much money/capital is required to start the venture, and which the suitable place for doing this business is. Can we manage the human capital in our business? Before going pitching for our possible investor we should have complete answer of following questions. We can do our research from newspaper, website, article, and collecting the data from surveying.

Research your Competitor

Sure to research your potential competitors with competition analysis, you can predict what will be your competitor’s reaction when you decide to enter the market (Mohammadi & Nazarpoori, 2014). You will also predict how your customers will perceive your product.

4. Make your Pitch

You focus more about the presentation or pitch than business ideas. It would be better if you could have present this less than 5 min, explain the idea clearly about the return investment and the growth strategy. Or you can Email or mail for your targeting investor. Most people are very busy and they are not wasting their more time to read your email so you make your writing very short and simple so they can read and understand your idea within a limited time frame.

5. Address your weakness

Every idea has some weakness and you never hide this. All successful entrepreneur always address those issue openly. If we have any weakness in our business plan, we should address these openly and show that you have a contingency plan in place. Similarly, you always be prepared to answer the possible question: why? Whether it’s about premises you’ve chosen, your business name or logo, or even the product itself (Zetlin, 2014).

Your pitch is the main thing that could either get your business off the ground or sink it. The purpose of a successful pitch is to have investors willing to invest in your company. So, when you successfully deliver what an investor wants, you will have a truly compelling pitch.

References

Altunas. (2009). How to make a good business plan . Inc.

Blume, J. (2013). How to present your business plan. Inc.

Matt, S. (2013). Focus On Solving The Next Big Problem. Forbes Magazine .

Mohammadi, M., & Nazarpoori, A. (2014). Competitor Orientation of Small Organisations. Journal of Asian Scientific Research, 2014, 4(12): 741-756 .

Zetlin, M. (2014). Recognize and accept your weaknesses. Inc.