TyroCity

Discussion on: Marketing Environment in Nepal

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ncitujjwal

My product is GPS Tracking System

GPS tracking system is designed to collect vehicle location data and visualized it on the MAP. Tracking device usage is very simple and convenient, all records are available in real time, data is saved to the database and can be accessed by time in the future. Trackers send various information, such as coordinates, speed, altitude and other (Kamble, 2014).

The most serious competitors are Himalayan Solution Pvt. Ltd, Maulik Taranga Technology, Technology Sales, Kalpabrikshiya Technology Pvt. Ltd, Telematics Tech, Hiecom etc. They are currently doing same business which we have been doing. But the difference is, we have a little bit of updated hardware and software system, we have separate desktop and mobile software. We have waterproof GPS product so we can easily use this system in anywhere for an animal in the jungle and Himalayas region. We have a license of GPS device of module GT02, GT06 and that was approved by Ministry of Information Communication and Technology. The Nepal Telecom Authority also certified us to use this frequency in Nepal and this system is not harmful to Telecom products and towers. So that was a beneficial thing in our business. We have authority to use this system in an ambulance, school bus, private vehicle, and public bus, an employee of the organization, tourist, school kids, and wild animals. We are the only one company who gets the certification from Nepal Telecom Authority Nepal. And we have the MOU of International Electronic giants OMEGA Company. That factor really adds some value to our organization and customer trust us then use our product than other companies.

Our Strengths are:

1.Marketing Plan

Our team has developed the overall marketing strategy, each team member is responsible for implementing a corresponding marketing plan for the area of his responsibilities. These responsibilities include deciding on the promotional marketing for our market segment and pricing. The team has to work to preserve the overall company image while meeting the requirement of each market segment to the maximum extra possible (Markgraf, 2017).

2.EMI based Payment System/ Flexible Payment System

We offer our customers for very flexible EMI based monthly payment system from Banks, e-SEWA, Khalti and another different E-commerce sector. So that all target customer can easily afford our system. It is affordable for all national citizens, government, NGO and other Private Sector.

3.Perfect Support System

A support system provides tools and technologies to leverage the power of the human capacity to think and to solve problems in Real Time. We provide the effective and reliable support system for our customer. If the system has arisen any kinds of the problem our support team ready to solve this problem within an hour.

4.Experienced technical resource

In our company has an expert, experienced and skillful technical resources in hardware as well as software filed. They can easily customize and update the product in real time.

5.Research and Development Team

We have a new department of Research and Development. The main duty of this department is what types of update need in future? They spend their all most time to do some research and get some results then suggest the results with the technical team. Research and development Team always gives an innovative idea for our product, how to make it as a new product in the future market (Sibiya, 2011).

Weakness:

Nothing is perfect in the world. The major weakness and affected environment of our product are:

  1. Small Market

  2. More competition than Demand

  3. We have no any manufacturing company/Industry

  4. Lack of skill Human Capital.

  5. Illiteracy about Technology / Less aware from Technology

References
Kamble, K. (2014). SMART VEHICLE TRACKING SYSTEM. International Journal of Distributed and Parallel Systems (IJDPS) Vol.3, No.4 , 2-3.

Markgraf, B. (2017). The Roles and Responsibilities of a Sales and Marketing Team. Scientific Research Publishing .

Sibiya, P. (2011). The Role of Research and Development in. International Journal of Scientific & Engineering Research, Volume 2, Issue 8.