The New York Times Company is most popular global media organization dedicated to enhancing society by creating, collecting and delivering real and fact news and information (Report, 2017). Now, New York Times has associated with different other like international New York Times, NYtimes.com, New York Times was also able to develop the first Online News Platform. The company includes newspapers, Print and digital products and investments.
The revenues generate form subscription and advertising. Subscription revenues consists of revenues from subscription to their print product (Like News product, Crossword product and Cooking Product). Similarly, Advertising revenue is derived from the sale of advertising product and service on their print paper and product and digital platform (like online news platform and mob application). The main business model of New York Times business is daily, monthly, annual subscription and Advertising sales to national and international business.
Now, a globe is narrower day by day and its content reaches all over the world within a second through print copy, web and mobile application platform. So no. of reporter and covered countries is also important asset for the News houses. They have more than 1400 news reporter and almost covers 180 plus countries. From December 31st 2017 annual report, they had approximately 3.6 million paid subscription across more than 200 plus countries. The paid digital subscription was 264400 as of December 31st 2017 which is 47% higher rate as compare to December 25th 2016. The amount includes standalone paid subscriptions to their Crossword and Cooking products which reached approx. 413000 subscriber as of December 31st 2017. So from this picture we can clearly say that they had good sales in 2017 and the sales volume is increase day by day.
They have clear revenue generation model from advertising. Maximum they have only big brand product or service advertising like financial institution, movie studios, department stores, American and international fashion and technology. In 2017 the times had the largest market share in print advertising revenue among a national newspaper set consist of USA today. The 87% advertising revenue is collected from digital and print display advertisement. Other remain 13% advertising revenue is generated from other advertising primarily includes creative service free associated with their branded content studios and their digital marketing agencies including HelloSocity, and Fake love.
From their December 31st 2017 annual report we can conclude that. The times is first digital international news platform. So it has higher global subscriber of more than 135 million people and 3.6 million are paid subscriptions. In 2017 they won three Pulitzer prizes which help to increase their brand value in media business. They have always clear strategy and planning for upcoming years. So if they continue to follow the strategy they believed that they meet their goal of $800 million of annual digital revenue by 2020 (Govindarajan, Rajgopal, & Srivastava, 2018). So that I can clearly say that they have clear revenue model and their sales is growing rapidly. And the main source of revenue collection from subscription and advertisement.
References
Govindarajan, V., Rajgopal, S., & Srivastava, V. (2018). Why Financial Statements Don’t Work for Digital Companies. Harvard Business Review .
Report, A. (2017). SUBSCRIPTIONS AND AUDIENCE. The New York Times Company 2017 Annual Report .
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The New York Times Company is most popular global media organization dedicated to enhancing society by creating, collecting and delivering real and fact news and information (Report, 2017). Now, New York Times has associated with different other like international New York Times, NYtimes.com, New York Times was also able to develop the first Online News Platform. The company includes newspapers, Print and digital products and investments.
The revenues generate form subscription and advertising. Subscription revenues consists of revenues from subscription to their print product (Like News product, Crossword product and Cooking Product). Similarly, Advertising revenue is derived from the sale of advertising product and service on their print paper and product and digital platform (like online news platform and mob application). The main business model of New York Times business is daily, monthly, annual subscription and Advertising sales to national and international business.
Now, a globe is narrower day by day and its content reaches all over the world within a second through print copy, web and mobile application platform. So no. of reporter and covered countries is also important asset for the News houses. They have more than 1400 news reporter and almost covers 180 plus countries. From December 31st 2017 annual report, they had approximately 3.6 million paid subscription across more than 200 plus countries. The paid digital subscription was 264400 as of December 31st 2017 which is 47% higher rate as compare to December 25th 2016. The amount includes standalone paid subscriptions to their Crossword and Cooking products which reached approx. 413000 subscriber as of December 31st 2017. So from this picture we can clearly say that they had good sales in 2017 and the sales volume is increase day by day.
They have clear revenue generation model from advertising. Maximum they have only big brand product or service advertising like financial institution, movie studios, department stores, American and international fashion and technology. In 2017 the times had the largest market share in print advertising revenue among a national newspaper set consist of USA today. The 87% advertising revenue is collected from digital and print display advertisement. Other remain 13% advertising revenue is generated from other advertising primarily includes creative service free associated with their branded content studios and their digital marketing agencies including HelloSocity, and Fake love.
From their December 31st 2017 annual report we can conclude that. The times is first digital international news platform. So it has higher global subscriber of more than 135 million people and 3.6 million are paid subscriptions. In 2017 they won three Pulitzer prizes which help to increase their brand value in media business. They have always clear strategy and planning for upcoming years. So if they continue to follow the strategy they believed that they meet their goal of $800 million of annual digital revenue by 2020 (Govindarajan, Rajgopal, & Srivastava, 2018). So that I can clearly say that they have clear revenue model and their sales is growing rapidly. And the main source of revenue collection from subscription and advertisement.
References
Govindarajan, V., Rajgopal, S., & Srivastava, V. (2018). Why Financial Statements Don’t Work for Digital Companies. Harvard Business Review .
Report, A. (2017). SUBSCRIPTIONS AND AUDIENCE. The New York Times Company 2017 Annual Report .