Business correspondence is a written form of communication used in the business to exchange information maintaining professional relationships between the organizations, clients, and employees. The different types of business correspondence are notices, circulars, memorandum, letters- marketing letters, discount/ offer letters, and emails.
The ‘you attitude’ writing style that emphasizes readers rather than the writer (The Business Communication, 2015). The “you” perspective makes the audience believe that the most important person in their correspondence is “you” the reader, co-worker or the customer. While writing a business letter or memos we should not focus on ‘I or we viewpoint’ but instead focus on ‘you viewpoint’ that emphasizes the interest of the readers and help to get the readers attention. No matter whom the audience is, the writer of a business letter will communicate more successfully if he or she paces the reader by seeing the situation from his or her angles and by using positive language to express most of the ideas at the same time (Zheng, 2015). In this way, the “you” perspective helps to keep the customers happy because it is word of mouth that helps to gain more customers in the market.
For example:
I or We perspective: We are happy to hear that you have selected our firm.
You perspective: Thank you for giving us the opportunity to serve you.
The adoption of the “you” perspective can facilitate the following benefits:
Creation of friendly environment between the reader and the sender
Motivate the reader
Accomplishment of the goal of the letter
Enhancing the goodwill of the firm
It protects the reader’s ego
It looks at things from the Readers point of view
References
Business Communication. (2015). The Business Communication. Retrieved from What is You Attitude in Business Communication: thebusinesscommunication.com/impor... 10
Zheng, S. (2015). A Study of Politeness Strategies in Persuasive English Business Letters from the Perspective of Londo’s AIDA Formula. Theory and Practice in Language Studies, Vol. 5, No.7 , 1467-1475.
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Business correspondence is a written form of communication used in the business to exchange information maintaining professional relationships between the organizations, clients, and employees. The different types of business correspondence are notices, circulars, memorandum, letters- marketing letters, discount/ offer letters, and emails.
The ‘you attitude’ writing style that emphasizes readers rather than the writer (The Business Communication, 2015). The “you” perspective makes the audience believe that the most important person in their correspondence is “you” the reader, co-worker or the customer. While writing a business letter or memos we should not focus on ‘I or we viewpoint’ but instead focus on ‘you viewpoint’ that emphasizes the interest of the readers and help to get the readers attention. No matter whom the audience is, the writer of a business letter will communicate more successfully if he or she paces the reader by seeing the situation from his or her angles and by using positive language to express most of the ideas at the same time (Zheng, 2015). In this way, the “you” perspective helps to keep the customers happy because it is word of mouth that helps to gain more customers in the market.
For example:
I or We perspective: We are happy to hear that you have selected our firm.
You perspective: Thank you for giving us the opportunity to serve you.
The adoption of the “you” perspective can facilitate the following benefits:
References
Business Communication. (2015). The Business Communication. Retrieved from What is You Attitude in Business Communication: thebusinesscommunication.com/impor... 10
Zheng, S. (2015). A Study of Politeness Strategies in Persuasive English Business Letters from the Perspective of Londo’s AIDA Formula. Theory and Practice in Language Studies, Vol. 5, No.7 , 1467-1475.