Almost everyone knows Steve Jobs or in one way or the other have come across Apple products in their lives. Steve Jobs was a visionary who was fuelled by his passion of creating computers and contributing to the society. In his own words, “"We started out to get a computer in the hands of everyday people, and we succeeded beyond our wildest dreams. – Steve Jobs"
According to Kouzes and Posner, “In some ways, leaders live their lives backward. They see pictures in their mind’s eye of what the results will look like even before they have started their project, much as an architect draws a blueprint or an engineer builds a model. Their clear image of the future pulls them forward. (Kouzes & Posner, 2003)” Steve Jobs did the same. Look at where we are today. He envisioned and challenged the status quo. We using mobiles, computers and music system would not be what it is today if it weren’t for the vision that Steve Jobs was able to manifest. He stayed with the company even when the board of directors did not agree to his way. The directors only saw profit margins and were unable to take part in his vision.
Simon Sinek in his talk ‘How great leaders inspire action’ explains why Apple was able to succeed where others were not. According to him, it was fundamentally because Steve Jobs was able to share why they were doing it instead of what they were doing. Why instils values that the leader possess and people buy why you do it and not what you do. He further goes on to explain the difference of how apple advertises its products
“We make great computers, they are beautifully designed, easy to use and user friendly. Wanna buy one?”
This is how an normal companese sell their products where as Apple markets they products as
“Everything we do we believe in challenging the status quo. We believe in thinking differently. The way we challenge the status quo is by building great computers, they are beautifully designed, easy to use and user friendly. Wanna buy one?” (Sinek, 2010)
This is how Steve Jobs did it differently. He was not only innovative and visionary but showed the way and did not falter in his commitment and cause. There isn’t much that could have been done differently as we can see today how great his contribution was in the innovation of what we know today as smartphones and computers. His inspiration for innovation, his vision, his commitment for showing the way by challenging the status quo, enriching and enabling people and encouraging the heart of the people in the business can only be studied and appreciated.
Companies these days have developed their vision and mission statement. Usually these statements are advertised in the company website and offices. Vision manifestation is see through the employees. They carry the company’s vision. For example my organization envision a peaceful, equitable and just society where there is solidarity among people and respect for human dignity. We as employees over the years have taken this vision as our own and even in our personal lives manifest these visions. We advocate for peaceful, equitable and just society among our friends influencing them as well.
Reference
Kouzes, J., & Posner, B. (2003). The Five Practices of Exemplary Leadership. In B. P. Jim Kouzes, Leadership Challenge Workbook (First ed., p. 11). San Francisco: Jossey-Bass, A Wiley Imprint.
Sinek, S. (2010, May 4). How great leaders inspire action. Ted Talks . TED Talks. Retrieved from youtube.com/watch?v=qp0HIF3SfI4
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Almost everyone knows Steve Jobs or in one way or the other have come across Apple products in their lives. Steve Jobs was a visionary who was fuelled by his passion of creating computers and contributing to the society. In his own words, “"We started out to get a computer in the hands of everyday people, and we succeeded beyond our wildest dreams. – Steve Jobs"
According to Kouzes and Posner, “In some ways, leaders live their lives backward. They see pictures in their mind’s eye of what the results will look like even before they have started their project, much as an architect draws a blueprint or an engineer builds a model. Their clear image of the future pulls them forward. (Kouzes & Posner, 2003)” Steve Jobs did the same. Look at where we are today. He envisioned and challenged the status quo. We using mobiles, computers and music system would not be what it is today if it weren’t for the vision that Steve Jobs was able to manifest. He stayed with the company even when the board of directors did not agree to his way. The directors only saw profit margins and were unable to take part in his vision.
Simon Sinek in his talk ‘How great leaders inspire action’ explains why Apple was able to succeed where others were not. According to him, it was fundamentally because Steve Jobs was able to share why they were doing it instead of what they were doing. Why instils values that the leader possess and people buy why you do it and not what you do. He further goes on to explain the difference of how apple advertises its products
“We make great computers, they are beautifully designed, easy to use and user friendly. Wanna buy one?”
This is how an normal companese sell their products where as Apple markets they products as
“Everything we do we believe in challenging the status quo. We believe in thinking differently. The way we challenge the status quo is by building great computers, they are beautifully designed, easy to use and user friendly. Wanna buy one?” (Sinek, 2010)
This is how Steve Jobs did it differently. He was not only innovative and visionary but showed the way and did not falter in his commitment and cause. There isn’t much that could have been done differently as we can see today how great his contribution was in the innovation of what we know today as smartphones and computers. His inspiration for innovation, his vision, his commitment for showing the way by challenging the status quo, enriching and enabling people and encouraging the heart of the people in the business can only be studied and appreciated.
Companies these days have developed their vision and mission statement. Usually these statements are advertised in the company website and offices. Vision manifestation is see through the employees. They carry the company’s vision. For example my organization envision a peaceful, equitable and just society where there is solidarity among people and respect for human dignity. We as employees over the years have taken this vision as our own and even in our personal lives manifest these visions. We advocate for peaceful, equitable and just society among our friends influencing them as well.
Reference
Kouzes, J., & Posner, B. (2003). The Five Practices of Exemplary Leadership. In B. P. Jim Kouzes, Leadership Challenge Workbook (First ed., p. 11). San Francisco: Jossey-Bass, A Wiley Imprint.
Sinek, S. (2010, May 4). How great leaders inspire action. Ted Talks . TED Talks. Retrieved from youtube.com/watch?v=qp0HIF3SfI4