Objective of the three company have been mentioned below with analysis of strategic and financial aspect of these objectives.
Home Depot
Strategy 1: Through the recession faced by the country where real estate market was hit hard the company supported and took care of their associates with salary and bonus even though the company had lost about 25% of its business. They believed that taking care of their associates, they would take care of the customers and when the market bounced back the company would be there well prepared with motivated and loyal associates having better competitive advantage.
In addition, investment in associates has helped succession planning from within the organization. Currently senior management in various positions have been working for decades. Good hiring and investment in staffs and possibility of growth and career in the company is another strategy. (Tome, 2018)
Objective 2: Major investment plan for December 2017 for over 11 billion dollars in the next three years. Of this 5 billion in stores for greater coverage and better purchasing experience for customers, over 1 billion in supply chain which will help reach 90% of US population the very next day. (Tome, 2018)
Objective 3: With investment of 11 billion the company aims to earn 120 billion dollar in 2020 by reaching operating profit of 15%. (Tome, 2018)
Objective 4: Corporate Social Responsibility has been practiced. Their project work on refurbishing apartment for homeless drug users who were in the process of transitioning from quitting drugs are also part of their strategy to be involved in the community and contributing to the society. (Tome, 2018)
Strategy 1,2 and 4 are strategies while 3 is financial strategy.
Avon
Objective 1: Since their main customers are women, they have put women empowerment as their forefront campaign. They also advocate and speak out about domestic violence. Providing scholarships and contributing to foundation working for breast cancer shows their CSR as their forefront campaign.
Objective 2: Giving representative opportunity to women and become part of Avon company while at the same time earn money through sales commission is a good strategy. It has targeted women to be a part of their company of selling directly to customers.
Objective 3: Collaborating with fashion designer Kenzo Takada, Avon has taken out fragrance as well showing collaboration between fashion and fragrance. (Global News, 2017)
Objective 4: Another CRS strategy is to provide scholarships to young aspiring girls. This gives positive image of the company. Growth of customers through word of mount is a powerful marketing strategy which can be accomplished by helping and motivating people in need.
Objective 1,3 and 4 are strategic objectives while objective 2 is financial.
Yum Brand
Yum brand owns the famous eatery brands such as KFC, Pizza Hut and Tako bell. "Yum! Brands, Inc., based in Louisville, Kentucky, has over 45,000 restaurants in more than 140 countries and territories and is one of the Aon Hewitt Top Companies for Leaders in North America. In 2018, Yum! Brands was recognized as part of the inaugural Bloomberg Gender-Equality Index and ranked among the top 100 Best Corporate Citizens by Corporate Responsibility Magazine . (Yum, 2018)”
Objective 1: Strategy by providing variety. Customization of eatery such as tacos, burritos and even offering American Vegetarian Association (AVA) certified menu.
Objective 2: Taco Bell one of the companies of Yum, is one of the first of QSR or quick service restaurants giving it a competitive advantage over competitors.
Objective 3: Always original, the flavor of life, and live mas are some of the marketing strategy of KFC, Pizza Hut and Taco Bell. They cater to satisfy customers. For example Pizza Hut claims that pizza day should be special and so they aspire to provide that experience.
Objective 4: Mobile ordering and payment application has also been used to help customers order online or drive thru. Home delivery is also served through these apps.
Objective 1,2 and 3 are strategic while objective 4 is financial strategy.
These are some of the objectives of these three companies. It is seen that most of the objective are focused on strategic aspect while few are actual financial goals. Although the strategic goal is to improve the financial aspect, the ratio is seen to be 3 to 1 which shows how strategic goals are held in more important light than financial.
References
Global News. (2017). Avon’s Michele Van Dien on inspiring collaborations between fashion and fragrance. Global News . Retrieved from media.avoncompany.com/avon-life-co...
Tome, C. (2018, September 1). GO BEHIND THE SCENES WITH "GIVE ME AN H” - THE HOME DEPOT’S PODCAST SERIES TAKES YOU INTO UNCHARTED TERRITORY . Retrieved from The Home Depot: soundcloud.com/user-925968891/diy-...
Yum. (2018, September 9). Building Three Global, Iconic Brands People Trust and Champion. Retrieved from Yum!: yum.com/company/
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Objective of the three company have been mentioned below with analysis of strategic and financial aspect of these objectives.
Home Depot
Strategy 1: Through the recession faced by the country where real estate market was hit hard the company supported and took care of their associates with salary and bonus even though the company had lost about 25% of its business. They believed that taking care of their associates, they would take care of the customers and when the market bounced back the company would be there well prepared with motivated and loyal associates having better competitive advantage.
In addition, investment in associates has helped succession planning from within the organization. Currently senior management in various positions have been working for decades. Good hiring and investment in staffs and possibility of growth and career in the company is another strategy. (Tome, 2018)
Objective 2: Major investment plan for December 2017 for over 11 billion dollars in the next three years. Of this 5 billion in stores for greater coverage and better purchasing experience for customers, over 1 billion in supply chain which will help reach 90% of US population the very next day. (Tome, 2018)
Objective 3: With investment of 11 billion the company aims to earn 120 billion dollar in 2020 by reaching operating profit of 15%. (Tome, 2018)
Objective 4: Corporate Social Responsibility has been practiced. Their project work on refurbishing apartment for homeless drug users who were in the process of transitioning from quitting drugs are also part of their strategy to be involved in the community and contributing to the society. (Tome, 2018)
Strategy 1,2 and 4 are strategies while 3 is financial strategy.
Avon
Objective 1: Since their main customers are women, they have put women empowerment as their forefront campaign. They also advocate and speak out about domestic violence. Providing scholarships and contributing to foundation working for breast cancer shows their CSR as their forefront campaign.
Objective 2: Giving representative opportunity to women and become part of Avon company while at the same time earn money through sales commission is a good strategy. It has targeted women to be a part of their company of selling directly to customers.
Objective 3: Collaborating with fashion designer Kenzo Takada, Avon has taken out fragrance as well showing collaboration between fashion and fragrance. (Global News, 2017)
Objective 4: Another CRS strategy is to provide scholarships to young aspiring girls. This gives positive image of the company. Growth of customers through word of mount is a powerful marketing strategy which can be accomplished by helping and motivating people in need.
Objective 1,3 and 4 are strategic objectives while objective 2 is financial.
Yum Brand
Yum brand owns the famous eatery brands such as KFC, Pizza Hut and Tako bell. "Yum! Brands, Inc., based in Louisville, Kentucky, has over 45,000 restaurants in more than 140 countries and territories and is one of the Aon Hewitt Top Companies for Leaders in North America. In 2018, Yum! Brands was recognized as part of the inaugural Bloomberg Gender-Equality Index and ranked among the top 100 Best Corporate Citizens by Corporate Responsibility Magazine . (Yum, 2018)”
Objective 1: Strategy by providing variety. Customization of eatery such as tacos, burritos and even offering American Vegetarian Association (AVA) certified menu.
Objective 2: Taco Bell one of the companies of Yum, is one of the first of QSR or quick service restaurants giving it a competitive advantage over competitors.
Objective 3: Always original, the flavor of life, and live mas are some of the marketing strategy of KFC, Pizza Hut and Taco Bell. They cater to satisfy customers. For example Pizza Hut claims that pizza day should be special and so they aspire to provide that experience.
Objective 4: Mobile ordering and payment application has also been used to help customers order online or drive thru. Home delivery is also served through these apps.
Objective 1,2 and 3 are strategic while objective 4 is financial strategy.
These are some of the objectives of these three companies. It is seen that most of the objective are focused on strategic aspect while few are actual financial goals. Although the strategic goal is to improve the financial aspect, the ratio is seen to be 3 to 1 which shows how strategic goals are held in more important light than financial.
References
Global News. (2017). Avon’s Michele Van Dien on inspiring collaborations between fashion and fragrance. Global News . Retrieved from media.avoncompany.com/avon-life-co...
Tome, C. (2018, September 1). GO BEHIND THE SCENES WITH "GIVE ME AN H” - THE HOME DEPOT’S PODCAST SERIES TAKES YOU INTO UNCHARTED TERRITORY . Retrieved from The Home Depot: soundcloud.com/user-925968891/diy-...
Yum. (2018, September 9). Building Three Global, Iconic Brands People Trust and Champion. Retrieved from Yum!: yum.com/company/