Green chemistry technique are what many investors have been investing into as only clean energy will be sustainable. Debate over if global warming is real has shifted into how to tackle this global issue. Investments in venture capital for this have almost tripled in 2006 to around 2.4 billion (Spinelli, Jr. & Adams). This surge in investment shows the global demand of people wanting to reduce carbon emission and the use of other hazardous agents for the growth and progress of human civilization. Instead the demand has shifted strongly over to clean energy for sustainability.
If we spot a massive market opportunity involving green chemistry techniques and I have no background into the technical aspects I would do the following.
Understand ‘Why’ before the how.
It is imperative to understand the ‘Why’ before understanding the ‘how’ aspect of any new venture. In this case we are aware of the environmental benefit of our product and no other players have seen this opportunity giving us the early bird advantage and this would be our why. We focus on this strategic difference and strengthen on this. The British Billionaire, Sanjeev Gupta informs everyone still thinks that coal backed energy production is still cheaper than clean energy which is no longer the case. He is spending more than two billion in clean energy and green steel developments in South Australia (Morton, 2018). This shows how big an opportunity is in the green technology market.
Research on the topic
Without understanding what you are doing will surely present many shortcomings in future. Therefore the next step would be to conduct research on the topic. There are three things that we can do. One is to Google and try and understand it customer target segment, its benefit, if there are competitors, its value proposition etc. The second step would be to undertake competitor analysis. Who are the big players and how with the start with this new technology, it will not take long before other mega companies will replicate similar technology. With these competitors with their massive capital investment strength, production and supply line and an upper hand of experience in doing such business would be relative importance for our sustainability.
Mentorship and Venture Capital
Therefore the next step would mentorship. If there are any such company’s or people who are involved in such business, taking their knowledge and help would go a long way. Another thing would be to generate venture capital from these experts. With stake of capital invested into your idea you increase your knowledge base and competition strength with other major competitors who can be a threat to you in future. With such partnership, it will be easier for rapid growth leaning on their expertise and utilizing their well-established network and channels.
Get Patent rights
If the technology can be revolutionary and will address a segment in clean energy that no one else has do before it would be create vital importance to safeguard your idea and patent your product or idea right away.
These are the very first steps that I would take.
References
Morton, A. (2018, July 22). Sanjeev Gupta: Coal power is no longer cheaper - and we’ll prove it. The Guardian .
Spinelli, Jr., S., & Adams, R. (n.d.). New Venture Creation . New York City: McGraw-Hill Irwin.
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Green chemistry technique are what many investors have been investing into as only clean energy will be sustainable. Debate over if global warming is real has shifted into how to tackle this global issue. Investments in venture capital for this have almost tripled in 2006 to around 2.4 billion (Spinelli, Jr. & Adams). This surge in investment shows the global demand of people wanting to reduce carbon emission and the use of other hazardous agents for the growth and progress of human civilization. Instead the demand has shifted strongly over to clean energy for sustainability.
If we spot a massive market opportunity involving green chemistry techniques and I have no background into the technical aspects I would do the following.
Understand ‘Why’ before the how.
It is imperative to understand the ‘Why’ before understanding the ‘how’ aspect of any new venture. In this case we are aware of the environmental benefit of our product and no other players have seen this opportunity giving us the early bird advantage and this would be our why. We focus on this strategic difference and strengthen on this. The British Billionaire, Sanjeev Gupta informs everyone still thinks that coal backed energy production is still cheaper than clean energy which is no longer the case. He is spending more than two billion in clean energy and green steel developments in South Australia (Morton, 2018). This shows how big an opportunity is in the green technology market.
Research on the topic
Without understanding what you are doing will surely present many shortcomings in future. Therefore the next step would be to conduct research on the topic. There are three things that we can do. One is to Google and try and understand it customer target segment, its benefit, if there are competitors, its value proposition etc. The second step would be to undertake competitor analysis. Who are the big players and how with the start with this new technology, it will not take long before other mega companies will replicate similar technology. With these competitors with their massive capital investment strength, production and supply line and an upper hand of experience in doing such business would be relative importance for our sustainability.
Mentorship and Venture Capital
Therefore the next step would mentorship. If there are any such company’s or people who are involved in such business, taking their knowledge and help would go a long way. Another thing would be to generate venture capital from these experts. With stake of capital invested into your idea you increase your knowledge base and competition strength with other major competitors who can be a threat to you in future. With such partnership, it will be easier for rapid growth leaning on their expertise and utilizing their well-established network and channels.
Get Patent rights
If the technology can be revolutionary and will address a segment in clean energy that no one else has do before it would be create vital importance to safeguard your idea and patent your product or idea right away.
These are the very first steps that I would take.
References
Morton, A. (2018, July 22). Sanjeev Gupta: Coal power is no longer cheaper - and we’ll prove it. The Guardian .
Spinelli, Jr., S., & Adams, R. (n.d.). New Venture Creation . New York City: McGraw-Hill Irwin.