I like the brand created by converse shoes. I have used it multiple times. It has a good design, is comfortable, has a lot of varieties, has a brand of its own and has a good story base for its customers.
Its website "converse.com/uk/en/country-languag... opens up to option of selecting location and language. Three different location mainly, North America, Europe and Asia Pacific countries have been mentioned. I chose America under North America and was greeted with 25% off sales flier. The evaluation of converse websites 7Cs have been presented below.
Context and Content
In the variety section I checked out men’s and custom men’s. There was price difference in these segments. The custom was slightly more expensive as compared to the casual. There were clothes and other accessories in addition to the famous shoes. The website was very bright with numerous color and design.
Customization
The sight had varieties for men, women, boys, girls and custom which is a strong form of modern marketing. With a range of variety in both design and color to suit all age and all gender their customization has been met.
Communication & Connection
They have tried to communicate to all age group but mostly young people. Their free spirit and outgoing in nature advertisement is targeted for youths of all countries. Their topic of "which shoes are you?” has gathered a lot of connection and communicated to the youth. Even celebrities wearing converse is another subtle communication and connection technique which has been very effective. Having a converse is more about making a statement these days.
Commerce
With so many youths preferring to own at least one product, more preferred with shoes, has been a huge success for the product. Having a history of over 100 years the shoe is in a line segment of its own and is not going away anytime soon. With premium price for its original product their commerce is very high. "The 105-year-old brand has grown at breakneck pace since Nike rescued the company in 2003, two years after it filed for bankruptcy. Since its cultural heyday in the '80s, the hip sneaker has experienced a rebirth. (Lorenzetti, 2013)” It has after its rebirth gone to make 1.4 billiion dollars in 2017.
This product is something that is a very good case study for the 7 Cs of marketing. We can learn a lot from this products life cycle and promotion.
Reference
Lorenzetti, L. (2013, September 28). How Converse went from bankruptcy to a $1.4 billion business. Quartz . Retrieved from qz.com/129238/how-converse-went-fr...
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I like the brand created by converse shoes. I have used it multiple times. It has a good design, is comfortable, has a lot of varieties, has a brand of its own and has a good story base for its customers.
Its website "converse.com/uk/en/country-languag... opens up to option of selecting location and language. Three different location mainly, North America, Europe and Asia Pacific countries have been mentioned. I chose America under North America and was greeted with 25% off sales flier. The evaluation of converse websites 7Cs have been presented below.
Context and Content
In the variety section I checked out men’s and custom men’s. There was price difference in these segments. The custom was slightly more expensive as compared to the casual. There were clothes and other accessories in addition to the famous shoes. The website was very bright with numerous color and design.
Customization
The sight had varieties for men, women, boys, girls and custom which is a strong form of modern marketing. With a range of variety in both design and color to suit all age and all gender their customization has been met.
Communication & Connection
They have tried to communicate to all age group but mostly young people. Their free spirit and outgoing in nature advertisement is targeted for youths of all countries. Their topic of "which shoes are you?” has gathered a lot of connection and communicated to the youth. Even celebrities wearing converse is another subtle communication and connection technique which has been very effective. Having a converse is more about making a statement these days.
Commerce
With so many youths preferring to own at least one product, more preferred with shoes, has been a huge success for the product. Having a history of over 100 years the shoe is in a line segment of its own and is not going away anytime soon. With premium price for its original product their commerce is very high. "The 105-year-old brand has grown at breakneck pace since Nike rescued the company in 2003, two years after it filed for bankruptcy. Since its cultural heyday in the '80s, the hip sneaker has experienced a rebirth. (Lorenzetti, 2013)” It has after its rebirth gone to make 1.4 billiion dollars in 2017.
This product is something that is a very good case study for the 7 Cs of marketing. We can learn a lot from this products life cycle and promotion.
Reference
Lorenzetti, L. (2013, September 28). How Converse went from bankruptcy to a $1.4 billion business. Quartz . Retrieved from qz.com/129238/how-converse-went-fr...