Choosing Tuborg beer to understand its many forms of communication around the world, I came to the find out that they have tried to communicate, successfully might I add, that Tuborg is fun. They have their punch tag saying ‘open for fun.’ The advertisements consists of young crowd dancing and having fun after opening Tuborg. It has focused its attention on experimenting and having fun and is the sponsor for many musical festivities. Talking about its target segment, their marketing strategy to get to the youths has been through music. All youths of all countries come together regardless of age, gender or race as music unites them. Tuborg has been trying to step into this wave of music to reach out to the young crowd. They are the official sponsor of many music festivities around the world. They main mantra for effective communication to it past, present and future customers is to show itself as a synonym to music and fun. Even in Nepal it is the main sponsor for Arbitary live and other musical festivities "Apart from barley and hops, festivals have always been a key ingredient of Tuborg. We have quenched the thirst of many generations. From hippie fangirls screaming their lungs out of their barely covered bodies up to moshpitting Nirvana-fans and festivalgoers shaking their onesies to the beats of Major Lazer. Whenever you’re having music-in-a-field fun time, you can bet your Wellington boots that Tuborg is around, making sure you never miss a beat. (Tuborg)” This can been seen in their website which talk about their international music campaign where they have chosen three musicians from different countries. They release music and tracks with the sponsorship of Danish Lager brand Tuborg and these artists have also collaborated with other international artists like MO and Justin Bieber. These trio go around various countries collaborating with different cultural sound and signature style. They share their vision as "Tuborg is a lager made for global exploration with roots in exporting both lager and music culture throughout the world. (Group, 2017)” Following their many communication technique in advertisement and sponsorships it can be seen that they are consistent in communicating their love for spreading music and fun throughout the ages. This main campaign has already set its roots throughout multiple generations all around the world and can clearly been seen in our own local context as well.
References
Group, C. (2017, April 5). Tuborg Unveils New Music Programme ‘Tuborg Open’ With Major Lazer Collaboration. Retrieved from Carlsborg Group: carlsberggroup.com/newsroom/tuborg...
Choosing Tuborg beer to understand its many forms of communication around the world, I came to the find out that they have tried to communicate, successfully might I add, that Tuborg is fun. They have their punch tag saying ‘open for fun.’ The advertisements consists of young crowd dancing and having fun after opening Tuborg. It has focused its attention on experimenting and having fun and is the sponsor for many musical festivities. Talking about its target segment, their marketing strategy to get to the youths has been through music. All youths of all countries come together regardless of age, gender or race as music unites them. Tuborg has been trying to step into this wave of music to reach out to the young crowd. They are the official sponsor of many music festivities around the world. They main mantra for effective communication to it past, present and future customers is to show itself as a synonym to music and fun. Even in Nepal it is the main sponsor for Arbitary live and other musical festivities "Apart from barley and hops, festivals have always been a key ingredient of Tuborg. We have quenched the thirst of many generations. From hippie fangirls screaming their lungs out of their barely covered bodies up to moshpitting Nirvana-fans and festivalgoers shaking their onesies to the beats of Major Lazer. Whenever you’re having music-in-a-field fun time, you can bet your Wellington boots that Tuborg is around, making sure you never miss a beat. (Tuborg)” This can been seen in their website which talk about their international music campaign where they have chosen three musicians from different countries. They release music and tracks with the sponsorship of Danish Lager brand Tuborg and these artists have also collaborated with other international artists like MO and Justin Bieber. These trio go around various countries collaborating with different cultural sound and signature style. They share their vision as "Tuborg is a lager made for global exploration with roots in exporting both lager and music culture throughout the world. (Group, 2017)” Following their many communication technique in advertisement and sponsorships it can be seen that they are consistent in communicating their love for spreading music and fun throughout the ages. This main campaign has already set its roots throughout multiple generations all around the world and can clearly been seen in our own local context as well.
References
Group, C. (2017, April 5). Tuborg Unveils New Music Programme ‘Tuborg Open’ With Major Lazer Collaboration. Retrieved from Carlsborg Group: carlsberggroup.com/newsroom/tuborg...
Tuborg. (n.d.). Music Festivals. We’ve Never Missed a Beat. . Retrieved from Tuborg Open: tuborg.com/tuborg-open/music-festi...