TyroCity

Discussion on: How can companies be socially responsible marketers?

Collapse
 
shantamilan profile image
ShantaMilan

In this modern day and age most companies are only concerned with their set targets and profit. In their strive for success, they have left havoc to the environment and society. For example cigarettes, alcohol, tobacco to name a few have already been proved to be fatal to humans yet they are still socially accepted and sold. Big manufacturing companies emit harmful smokes and drain harmful waste into the water system. Thus social responsibility is a very important factor for all to consider.

Companies need to understand that they are accountable for their action. For example if a company emits harmful smoke form their factories, they should filter the smoke of the harmful chemical before releasing them into the atmosphere. It is important to do the same thing for liquid waste when dumping it into the water system. "They must also consider a wider range of effects of their actions. Corporate social responsibility and sustainability have become a priority as organizations grapple with the short-term and longterm effects of their marketing. (Kotler & Kellar, 2012)”

For example Laxmi Bank holds annual cycle rally, concerts etc for fund generation. The fund that they generate is channeled to their Laxmi Cares, a social initiative of the bank. The fund that they raise is supported to schools in remote places, tree plantation, scholarship for deserving students etc. (Cares, 2018) I have also taken part in this initiative.

Nepal Telecom is another company that holds a strong corporate responsibility. I especially remember when the earthquake struck Nepal in 2015 there was unimaginable havoc and people were scared. With communication playing the main part in helping people connect with family members, Nepal Telecom provided free service for a few days which was very highly appreciated. They also support in the cleaning of the Holy River, Bagmati. (Age, 2016)

Other companies such as Standard Chartered Bank support health and education, Surya Nepal (Cigarette Company) community empowerment and environment to name a few. (Age, 2016)

Yes it is the responsibility of companies as well to contribute to the society in which they thrive. Their work directly affects the society and so they are equally accountable to strengthen it.

Reference

Age, N. B. (2016, December 19). CSR Initiatives of Some Companies in Nepal. New Business Age . Retrieved from newbusinessage.com/MagazineArticle...

Cares, L. (2018, 06 30). Laxmi Cares . Retrieved from Facebook: facebook.com/laxmicares/

Kotler, P., & Kellar, K. L. (2012). Sales Promotion. In K. L. Philip Koter, Marketing Management (p. 519). New Jersey: Prentice Hall.