I have been following the products of Gillette for my assignments, so I would pick the same product for the site evaluation on basis of 7C’s
Context
According to (Novak, 2015), University of Phoenix, Texas A&M University, A context determines the website’s design, layout, ease to operate/navigate and color (Novak, 2015).
The design of the Gillette’s website is user friendly. An individual can easily go to the page and know its history, make purchase, log-in, view its products, compare the products or even buy the products without hassle. The contents are clearly classified making groups like “shop products”, “discounts and coupons” making user easy to search the contents. The color used was in line with the pages and products.
Content
Content includes all resources in written form, videos, pictures etc that articulates the organization’s objectives or boots customer’s buying decisions (Novak, 2015),.
The website of Gillette has details regarding the company and its products, side by side with the pictures. Besides, some informative videos to facilitate the shaving experiences are also included in the website. The highlighting part is its banner pictures, which covers almost 40% of the homepage and shows new range of razor of Gillette in an aesthetic manner. For the buyers of the Gillette’s product: price, details on delivery, shaving club terms and conditions and money return warranty terms and conditions can be found easily in the website.
Community
Community determines the interactions among large people who have been in some way connected to the product and the company. This may include messages board, information of company, product review, advice etc (Novak, 2015),.
Gillette’s website has allowed interaction on various ways. You can connect by social media or directly write them an e-mail, while they also regulate a FAQ on their website. Beside this, Product reviews can be found on the individual products of Gillette. Whereas, one can also stay alarmed to Gillette’s NEWS and newsletter after signing-in in to its website.
Customization
Customization determines the degree to which an individual can customize the website of the company to create a personal area with his own preferences. Some websites have color change features, text size, accounts etc (Novak, 2015),.
Customization is an issue with the website however they offer 55 different languages to choose from the list. Nepali isn’t one in the list. Whereas for the member of Shaving Club, a few customization options might be possible.
Communication
This factor denotes the different means of communication integrated in the company’s website. Other means of communications may be Newsetters, offers, contest, chat, social media etc (Novak, 2015),.
Gillette’s website is full of lateral means of communication of Gillette and its products. They have social media buttons like Facebook, twitter, YouTube channel and Google plus. Besides, Gillette News and Newsletter can be received upon subscription. Similarly, the offers have one segment on the homepage itself. You can also have few surveys on the website, if you like to.
Connection
This factor represents the degree to which the website has some external links from the website. The customer trust is said to be lessened with high external links while press related or apps related external links though are acceptable (Novak, 2015),.
The website doesn’t have much of the connection to external websites. You can find the buttons of different social Medias on the website, connected to Gillette’s personal account/page on that social media.
Commerce
Commerce determines the objective of website for commercial transactions and measures that applies further in making those transactions safe. To facilitate the online commerce transactions, the website must be designed in such a way as to convince the user on security and privacy of transaction. Several websites are known to be hacked or has chances of credit card number misuse, which obviously impacts the subsequent purchase decision from the website.
The website of Gillette promotes its sales in 3 ways. Firstly, it provides details of the product to people who can also buy it on stores. Secondly, you can buy the products of Gillette making some time frame plan, by preparing custom made mix of its products. Thirdly, you can buy the products online. The online buying is also made safe by adding different mediators for payment.
The website of Gillette has been developed in an effective manner, fulfilling the most of the requirements of 7C’s of a website. It is easy to navigate to desired page and make purchase decision. However, while I tried to purchase the product, it showed some error but still attributing it to some temporary problem; I can say the website to be user friendly.
Reference
Gillette Inc. (2016). Retrieved from Gillette Website: gillette.com/en-us 11
I have been following the products of Gillette for my assignments, so I would pick the same product for the site evaluation on basis of 7C’s
Context
According to (Novak, 2015), University of Phoenix, Texas A&M University, A context determines the website’s design, layout, ease to operate/navigate and color (Novak, 2015).
The design of the Gillette’s website is user friendly. An individual can easily go to the page and know its history, make purchase, log-in, view its products, compare the products or even buy the products without hassle. The contents are clearly classified making groups like “shop products”, “discounts and coupons” making user easy to search the contents. The color used was in line with the pages and products.
Content
Content includes all resources in written form, videos, pictures etc that articulates the organization’s objectives or boots customer’s buying decisions (Novak, 2015),.
The website of Gillette has details regarding the company and its products, side by side with the pictures. Besides, some informative videos to facilitate the shaving experiences are also included in the website. The highlighting part is its banner pictures, which covers almost 40% of the homepage and shows new range of razor of Gillette in an aesthetic manner. For the buyers of the Gillette’s product: price, details on delivery, shaving club terms and conditions and money return warranty terms and conditions can be found easily in the website.
Community
Community determines the interactions among large people who have been in some way connected to the product and the company. This may include messages board, information of company, product review, advice etc (Novak, 2015),.
Gillette’s website has allowed interaction on various ways. You can connect by social media or directly write them an e-mail, while they also regulate a FAQ on their website. Beside this, Product reviews can be found on the individual products of Gillette. Whereas, one can also stay alarmed to Gillette’s NEWS and newsletter after signing-in in to its website.
Customization
Customization determines the degree to which an individual can customize the website of the company to create a personal area with his own preferences. Some websites have color change features, text size, accounts etc (Novak, 2015),.
Customization is an issue with the website however they offer 55 different languages to choose from the list. Nepali isn’t one in the list. Whereas for the member of Shaving Club, a few customization options might be possible.
Communication
This factor denotes the different means of communication integrated in the company’s website. Other means of communications may be Newsetters, offers, contest, chat, social media etc (Novak, 2015),.
Gillette’s website is full of lateral means of communication of Gillette and its products. They have social media buttons like Facebook, twitter, YouTube channel and Google plus. Besides, Gillette News and Newsletter can be received upon subscription. Similarly, the offers have one segment on the homepage itself. You can also have few surveys on the website, if you like to.
Connection
This factor represents the degree to which the website has some external links from the website. The customer trust is said to be lessened with high external links while press related or apps related external links though are acceptable (Novak, 2015),.
The website doesn’t have much of the connection to external websites. You can find the buttons of different social Medias on the website, connected to Gillette’s personal account/page on that social media.
Commerce
Commerce determines the objective of website for commercial transactions and measures that applies further in making those transactions safe. To facilitate the online commerce transactions, the website must be designed in such a way as to convince the user on security and privacy of transaction. Several websites are known to be hacked or has chances of credit card number misuse, which obviously impacts the subsequent purchase decision from the website.
The website of Gillette promotes its sales in 3 ways. Firstly, it provides details of the product to people who can also buy it on stores. Secondly, you can buy the products of Gillette making some time frame plan, by preparing custom made mix of its products. Thirdly, you can buy the products online. The online buying is also made safe by adding different mediators for payment.
The website of Gillette has been developed in an effective manner, fulfilling the most of the requirements of 7C’s of a website. It is easy to navigate to desired page and make purchase decision. However, while I tried to purchase the product, it showed some error but still attributing it to some temporary problem; I can say the website to be user friendly.
Reference
Gillette Inc. (2016). Retrieved from Gillette Website: gillette.com/en-us 11
Novak, D. J. (2015). Seven Cs . Retrieved from Marketing Teacher. com: marketingteacher.com/seven-cs/ 6