Socially responsible marketing refers to the marketing of the Company, where the company doesn’t always seek for the profit only but will also exhibits their social and ethical value which benefits the people (Kotler & Keller, 2015). An organization exists in society, gets resources from it and hence should have a responsibility towards society. According to Smith (2012) companies that are able to create a good side of their business have a good path in making the business sustainable. A company which is involved in fulfilling social responsibilities has a good public image. Let’s take two examples: Microsoft and Toms Shoes
Microsoft works with different stake-holder around the world to create impact in the world. In 2012, Microsoft had started "Microsoft Youth Spark", an initiative to connect youth with education, employment and entrepreneurship initiative. Microsoft has "Employee Giving Campaign", from where they have contributed $1 billion and around 31,000 nonprofit organizations (Smith, 2012). It has also volunteered more than 2 million hours in social cause.
Toms shoe’s charity work is incredible. For each pair of the shoe sold, the company donates another pair to the child in need. More than 10 million pairs of shoes is said to be donated by Toms while the company is into vision care for kids (Espenson, 2014)
Reference
Espenson, A. (2014, July 23). 5 Companies Doing Corporate Social Responsibility Right . Retrieved from Business to Community: business2community.com/social-busi...
Kotler, P., & Keller, L. K. (2015). Marketing Management 15th Edition. New Jersey,Upper Saddle River: N.J.: Pearson Prentice Hall.
Socially responsible marketing refers to the marketing of the Company, where the company doesn’t always seek for the profit only but will also exhibits their social and ethical value which benefits the people (Kotler & Keller, 2015). An organization exists in society, gets resources from it and hence should have a responsibility towards society. According to Smith (2012) companies that are able to create a good side of their business have a good path in making the business sustainable. A company which is involved in fulfilling social responsibilities has a good public image. Let’s take two examples: Microsoft and Toms Shoes
Microsoft works with different stake-holder around the world to create impact in the world. In 2012, Microsoft had started "Microsoft Youth Spark", an initiative to connect youth with education, employment and entrepreneurship initiative. Microsoft has "Employee Giving Campaign", from where they have contributed $1 billion and around 31,000 nonprofit organizations (Smith, 2012). It has also volunteered more than 2 million hours in social cause.
Toms shoe’s charity work is incredible. For each pair of the shoe sold, the company donates another pair to the child in need. More than 10 million pairs of shoes is said to be donated by Toms while the company is into vision care for kids (Espenson, 2014)
Reference
Espenson, A. (2014, July 23). 5 Companies Doing Corporate Social Responsibility Right . Retrieved from Business to Community: business2community.com/social-busi...
Kotler, P., & Keller, L. K. (2015). Marketing Management 15th Edition. New Jersey,Upper Saddle River: N.J.: Pearson Prentice Hall.
Smith, J. (2012, December 10). Retrieved from The Forbes: forbes.com/sites/jacquelynsmith/20... 1