For any kind of product both the form and function matters more. Here, form means the design, or say the outer view of the product. It is how a product looks and how it is shaped. Whereas, function is the feature in build in the product for carrying out an operation. The physical form or design of a product is an unquestioned determinant of its marketplace success. A good design attracts consumers to a product, communicates to them, and adds value to the product by increasing the quality of the usage experiences associated with it (Bloch, 1995). In the same way, a good function also attracts consumers to a product, for instance, the benefits of some mobile to buyers include safety, ease of use, affordability and so on.
However, preference of product form and product function entirely depends on the target market which the marketers are aiming at or the market itself. As we know that, consumers, products and the marketplace has distinct buying and selling nature thus, to comply with the prevailing trend marketers embrace either product performance marketing or product design marketing. Product design does not offer direct or rational consumer benefits in comparison to the functionality of the products but it definitely offer emotional visual experience and self-expression (Pullman, Moore & Wardell, 2002).
As we know that, the market scenario is changing rapidly as the needs, wants and desire of the prospective consumers. Therefore, to comply with and take the advantage of underlying opportunity extensively, marketers’ need to prioritizing form and functional value of the products accordingly. Today, people are not going to buy a product that is not going to give them the full satisfaction both physically; in the form or mentally and psychologically in the function.
Let me take an example of inspiring excellence of Ford Motor Company. Ford automobile, when it was first manufactured 1903; it was the design and aesthetic beauty that caught the eyes of the people. But over the time it was the performance of the car and works the ford employees were able to put that kept the company going for over hundred years. The features of strong engines were the reason why people bought them and trusted them for those hundred years. As a whole, design and performance, both played its own part and contributed to Ford success.
References
Bloch, P. H. (1995). Seeking the ideal form: Product design and consumer response. The Journal of Marketing , 16-29.
Pullman, M. E., Moore, W. L., & Wardell, D. G. (2002). A comparison of quality function deployment and conjoint analysis in new product design. Journal of Product Innovation Management, 19 (5), 354-364.
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For any kind of product both the form and function matters more. Here, form means the design, or say the outer view of the product. It is how a product looks and how it is shaped. Whereas, function is the feature in build in the product for carrying out an operation. The physical form or design of a product is an unquestioned determinant of its marketplace success. A good design attracts consumers to a product, communicates to them, and adds value to the product by increasing the quality of the usage experiences associated with it (Bloch, 1995). In the same way, a good function also attracts consumers to a product, for instance, the benefits of some mobile to buyers include safety, ease of use, affordability and so on.
However, preference of product form and product function entirely depends on the target market which the marketers are aiming at or the market itself. As we know that, consumers, products and the marketplace has distinct buying and selling nature thus, to comply with the prevailing trend marketers embrace either product performance marketing or product design marketing. Product design does not offer direct or rational consumer benefits in comparison to the functionality of the products but it definitely offer emotional visual experience and self-expression (Pullman, Moore & Wardell, 2002).
As we know that, the market scenario is changing rapidly as the needs, wants and desire of the prospective consumers. Therefore, to comply with and take the advantage of underlying opportunity extensively, marketers’ need to prioritizing form and functional value of the products accordingly. Today, people are not going to buy a product that is not going to give them the full satisfaction both physically; in the form or mentally and psychologically in the function.
Let me take an example of inspiring excellence of Ford Motor Company. Ford automobile, when it was first manufactured 1903; it was the design and aesthetic beauty that caught the eyes of the people. But over the time it was the performance of the car and works the ford employees were able to put that kept the company going for over hundred years. The features of strong engines were the reason why people bought them and trusted them for those hundred years. As a whole, design and performance, both played its own part and contributed to Ford success.
References
Bloch, P. H. (1995). Seeking the ideal form: Product design and consumer response. The Journal of Marketing , 16-29.
Pullman, M. E., Moore, W. L., & Wardell, D. G. (2002). A comparison of quality function deployment and conjoint analysis in new product design. Journal of Product Innovation Management, 19 (5), 354-364.