Kotler & Keller (2016), in their book Marketing Management, social marketing is the companies’ strategies that use the techniques where the marketers convey the messages or advertisement or put out a campaign to encourage a positive response such as an increase in awareness and discourages negative actions from the individuals or the consumers. Unevenly developed and received across the wonderful arc of 21st century societies, CSR is infiltrating into corporate consciousness and corporate culture, finds expression in the workplace, sparks stakeholder involvement, molds company strategy, enriches the quality of community life, broadens business vision, and seeks to humanize economic enterprise wherever it is set up (Frederick, 2008). It is a corporation’s initiative to evaluate and accept responsibility for the company’s effects on environmental and societal well-being.
Chaudhary Group, the first multinational company in Nepal, has the best CSR as they have been importantly focusing in the guild and the community where they work. First is the education as with Wai Wai Gyan Udaya they have been providing scholarship to many people. Mainly focusing in the rural expanse and the backward portion of the company, they have been able to figure out for their campaign successfully. And so with the massive earthquake in Nepal, they have led several initiatives as to fix and rebuilt different sectors in Nepal. Like; with their campaign of CG Shikshyalaya, they have called for the first step to reconstruct 100s of schools where they have still achieved some. Chaudhary Foundation has pledged to build 10,000 transitional shelter homes for the earthquake affected. Out of these, the Foundation builds 1,000 shelter homes through its own funds and 9,000 in collaboration with national and international partners (CHAUDHARY, 2016).
Bhat-bhateni Supermarket & departmental store has been focusing its CSR effort in teaching, sports and environmental. This store funded the emergency wing of the teaching hospital in Maharajgung. It has been showing active participation in the disaster affected area by donating cash and food to victims. It also provides scholarship for two of remote areas for a five year long MBBS program and also constructed school in remote areas. To show concern in environmentally this department store constructed, attractive green park in Maharajgunj, Baluwatar and Koteshwor. The concept of "Just say No to Plastic Bag” campaign was initiated since 2009 pursued till the engagement. These are the remarkable CSR that has been operating from this department store (Corporate Social Responsibility, n.d.).
References
Kotler, P., & Keller, K. L. (2016). Marketing Management . Boston: Pearson.
CHAUDHARY, D. M. K. (2016). CORPORATE SOCIAL RESPONSIBILITY IN NEPAL: IS CSR DOING GOOD FOR BUSINESS AND SOCIETY?.
Kotler & Keller (2016), in their book Marketing Management, social marketing is the companies’ strategies that use the techniques where the marketers convey the messages or advertisement or put out a campaign to encourage a positive response such as an increase in awareness and discourages negative actions from the individuals or the consumers. Unevenly developed and received across the wonderful arc of 21st century societies, CSR is infiltrating into corporate consciousness and corporate culture, finds expression in the workplace, sparks stakeholder involvement, molds company strategy, enriches the quality of community life, broadens business vision, and seeks to humanize economic enterprise wherever it is set up (Frederick, 2008). It is a corporation’s initiative to evaluate and accept responsibility for the company’s effects on environmental and societal well-being.
Chaudhary Group, the first multinational company in Nepal, has the best CSR as they have been importantly focusing in the guild and the community where they work. First is the education as with Wai Wai Gyan Udaya they have been providing scholarship to many people. Mainly focusing in the rural expanse and the backward portion of the company, they have been able to figure out for their campaign successfully. And so with the massive earthquake in Nepal, they have led several initiatives as to fix and rebuilt different sectors in Nepal. Like; with their campaign of CG Shikshyalaya, they have called for the first step to reconstruct 100s of schools where they have still achieved some. Chaudhary Foundation has pledged to build 10,000 transitional shelter homes for the earthquake affected. Out of these, the Foundation builds 1,000 shelter homes through its own funds and 9,000 in collaboration with national and international partners (CHAUDHARY, 2016).
Bhat-bhateni Supermarket & departmental store has been focusing its CSR effort in teaching, sports and environmental. This store funded the emergency wing of the teaching hospital in Maharajgung. It has been showing active participation in the disaster affected area by donating cash and food to victims. It also provides scholarship for two of remote areas for a five year long MBBS program and also constructed school in remote areas. To show concern in environmentally this department store constructed, attractive green park in Maharajgunj, Baluwatar and Koteshwor. The concept of "Just say No to Plastic Bag” campaign was initiated since 2009 pursued till the engagement. These are the remarkable CSR that has been operating from this department store (Corporate Social Responsibility, n.d.).
References
Kotler, P., & Keller, K. L. (2016). Marketing Management . Boston: Pearson.
CHAUDHARY, D. M. K. (2016). CORPORATE SOCIAL RESPONSIBILITY IN NEPAL: IS CSR DOING GOOD FOR BUSINESS AND SOCIETY?.
Corporate social responsibility. (n.d.). Bhat-bhateni Supermarket & departmental store . Retrieved from bbsm.com.np/corporate/corporate-so...
Frederick, W. C. (2008). Corporate social responsibility. In The Oxford handbook of corporate social responsibility.