The ‘You’ writing perspective in business correspondence is very important. As human beings, we are mostly deemed as self-centred. So when writing in ‘I’ or ‘We’ perspective, we mostly signifies ourselves over the reader. Therefore, the ‘You’ perspective helps the reader to relate to the business correspondence and signify them instead of ourselves (Bell & Smith, 2006).
The "You” perspective focuses on some of the major things such as analysing the things from the reader’s point of view, empathizing and expressing the positive attitude to the sender. The habit of using the "You” perspective is really a successful mantra for the business organisation as it makes the reader feel special and valuable. The "you” attitude is best put in practice by expressing a message that keeps the interests and the needs of the audience at the centre. Of course, positive messages are better with words like "you” and "yours” instead of "I,” "me,” "mine,” "we,” etc. For effective communication, emphasizing and giving value of their contribution or involvement enhance job satisfaction and, encourage them more (Donavan, Brown & Mowen, 2004).
In a business organization, there are many stakeholders who are involved directly or indirectly. For effective communication, emphasizing and giving value of their contribution or involvement enhance job satisfaction and, encourage them more (Donavan, Brown & Mowen, 2004). "You” perspective in business correspondence gives the sense that writer cares well to the reader that helps to establishing strong relationship between the reader and the writer. It is one of the tools for persuasion as well. For instance; "We” have offer and provide you after sales service can be revised with "You” will get this offer and after sales services if you buy this product.
In sum, in order to show the "you” attitude in communication, one’s focus must be more on addressing the audience’s concerns in an acceptable and courteous manner.
References
Bell, A. H., & Smith, D. M. (2014). Management Communication (3rd e.d.). New Delhi: John Wiley & Sons Inc.
Donavan, D. T., Brown, T. J., & Mowen, J. C. (2004). Internal benefits of service-worker customer orientation: Job satisfaction, commitment, and organizational citizenship behaviors. Journal of marketing, 68 (1), 128-146.
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The ‘You’ writing perspective in business correspondence is very important. As human beings, we are mostly deemed as self-centred. So when writing in ‘I’ or ‘We’ perspective, we mostly signifies ourselves over the reader. Therefore, the ‘You’ perspective helps the reader to relate to the business correspondence and signify them instead of ourselves (Bell & Smith, 2006).
The "You” perspective focuses on some of the major things such as analysing the things from the reader’s point of view, empathizing and expressing the positive attitude to the sender. The habit of using the "You” perspective is really a successful mantra for the business organisation as it makes the reader feel special and valuable. The "you” attitude is best put in practice by expressing a message that keeps the interests and the needs of the audience at the centre. Of course, positive messages are better with words like "you” and "yours” instead of "I,” "me,” "mine,” "we,” etc. For effective communication, emphasizing and giving value of their contribution or involvement enhance job satisfaction and, encourage them more (Donavan, Brown & Mowen, 2004).
In a business organization, there are many stakeholders who are involved directly or indirectly. For effective communication, emphasizing and giving value of their contribution or involvement enhance job satisfaction and, encourage them more (Donavan, Brown & Mowen, 2004). "You” perspective in business correspondence gives the sense that writer cares well to the reader that helps to establishing strong relationship between the reader and the writer. It is one of the tools for persuasion as well. For instance; "We” have offer and provide you after sales service can be revised with "You” will get this offer and after sales services if you buy this product.
In sum, in order to show the "you” attitude in communication, one’s focus must be more on addressing the audience’s concerns in an acceptable and courteous manner.
References
Bell, A. H., & Smith, D. M. (2014). Management Communication (3rd e.d.). New Delhi: John Wiley & Sons Inc.
Donavan, D. T., Brown, T. J., & Mowen, J. C. (2004). Internal benefits of service-worker customer orientation: Job satisfaction, commitment, and organizational citizenship behaviors. Journal of marketing, 68 (1), 128-146.