Business intelligence (BI) is the tools and systems that are used to understand the capabilities available in the firm; the state of the art, trends, and future directions in the markets, the technologies, and the regulatory environment in which the firm competes; and the actions of competitors and the implications of these actions (Negash, 2004). It has different software to analyze an organization’s raw data which include data mining, online analytical processing, and business reporting. BI is used by most companies to track the information from business intelligence software to have an effective operation in the workplace. The business intelligence can be used to determine the required changes in software within the business and also help the employees to modify and improve their performance and teamwork among the sales team.
Business intelligence software is used as a foundation for strategic decision making was eliminating the guesswork and gut-feeling from the decision-making process. "BI offers a way for people to examine data to understand trends and derive insights” (Pratt, 2017). The data sources used to build business intelligence such as Customer Relationship Management (CRM) like Salesforce.com, supply chain information, sales performance dashboards, marketing analytics, contact center call data and metadata i.e. information describing data.
Similarly, Data from ‘source systems’ that is usually the organization’s operational applications, databases or spreadsheets are periodically extracted, processed and stored into a data warehouse .this process is known as Extract, Transform and Load( ETL). The ‘transform’ part of ETL includes ensuring that data from the various sources can be used smoothly. For example, if one individual appears on the HR system as an employee, the research system as a project member, and the education system as a post-grad research student, ETL will ensure that the individual’s three unique identifiers are linked in a meaningful way to allow a single BI report to include data from all three systems. BI then uses a variety of tools to retrieve data from the warehouse and to present it to users. A key characteristic of this, not unique to BI but certainly more prevalent in BI culture than in much traditional MI, is that reports are often interactive with their users, which may include ;proactive (for example alerting a manager if a preset trigger is reached, such as the numbers of admissions offers for a particular program reaching the target number), responsive (for example allowing users to select tailor-made and dynamic reports, rather than reports being static), contextual (for example, automatically identifying a user’s profile and adjusting the content or emphasis of a report to reflect their role in the organization or their previous usage.
The Business Intelligence application enables the company to operate and manage the information in a smart way. Business Intelligence (BI) software a collection of decision support technologies for the enterprise aimed at enabling knowledge workers such as executives, managers, and analysts to make better and faster decisions (Chaudhuri, Dayal, & Narasayya, 2011)It also helps the company to quantify the relationships with suppliers and customers. For example, Bravissimo is another underwear manufacturer who benefited from using business intelligence systems. They reportedly linked their BI tool to the MET office to predict changes in weather. “A move which sparked great results for them in the UK summer that has just passed” (THOMPSON, 2018). Other benefits include insight and optimization of business processes through indicator analysis.
Business Intelligence tools help the organization and interpretation of the data generated by the company. They are customized to meet the needs of the organization, presenting different indicators and data dashboards. For this, Know Solutions team keeps direct contact with the customers, through meetings and interviews to understand the segment that it operates. This market knowledge helps you to deploy and manage the BI tool in a way that best represents the company’s reality.
References
Chaudhuri, S., Dayal, U., & Narasayya, V. (2011). An Overview of Business Intelligence Technology. Association for Computing Machinery.Communications of the ACM , 54(11), 88. Retrieved from search.proquest.com/docview/884879...
Negash, S. (2004). Business intelligence. C ommunications of the association for information systems , 13(1), 15.
Pratt, M. K. (2017, September 1). What is BI? Business intelligence strategies and solutions. Software . Retrieved from cio.com/article/2439504/business-i...
Business intelligence (BI) is the tools and systems that are used to understand the capabilities available in the firm; the state of the art, trends, and future directions in the markets, the technologies, and the regulatory environment in which the firm competes; and the actions of competitors and the implications of these actions (Negash, 2004). It has different software to analyze an organization’s raw data which include data mining, online analytical processing, and business reporting. BI is used by most companies to track the information from business intelligence software to have an effective operation in the workplace. The business intelligence can be used to determine the required changes in software within the business and also help the employees to modify and improve their performance and teamwork among the sales team.
Business intelligence software is used as a foundation for strategic decision making was eliminating the guesswork and gut-feeling from the decision-making process. "BI offers a way for people to examine data to understand trends and derive insights” (Pratt, 2017). The data sources used to build business intelligence such as Customer Relationship Management (CRM) like Salesforce.com, supply chain information, sales performance dashboards, marketing analytics, contact center call data and metadata i.e. information describing data.
Similarly, Data from ‘source systems’ that is usually the organization’s operational applications, databases or spreadsheets are periodically extracted, processed and stored into a data warehouse .this process is known as Extract, Transform and Load( ETL). The ‘transform’ part of ETL includes ensuring that data from the various sources can be used smoothly. For example, if one individual appears on the HR system as an employee, the research system as a project member, and the education system as a post-grad research student, ETL will ensure that the individual’s three unique identifiers are linked in a meaningful way to allow a single BI report to include data from all three systems. BI then uses a variety of tools to retrieve data from the warehouse and to present it to users. A key characteristic of this, not unique to BI but certainly more prevalent in BI culture than in much traditional MI, is that reports are often interactive with their users, which may include ;proactive (for example alerting a manager if a preset trigger is reached, such as the numbers of admissions offers for a particular program reaching the target number), responsive (for example allowing users to select tailor-made and dynamic reports, rather than reports being static), contextual (for example, automatically identifying a user’s profile and adjusting the content or emphasis of a report to reflect their role in the organization or their previous usage.
The Business Intelligence application enables the company to operate and manage the information in a smart way. Business Intelligence (BI) software a collection of decision support technologies for the enterprise aimed at enabling knowledge workers such as executives, managers, and analysts to make better and faster decisions (Chaudhuri, Dayal, & Narasayya, 2011)It also helps the company to quantify the relationships with suppliers and customers. For example, Bravissimo is another underwear manufacturer who benefited from using business intelligence systems. They reportedly linked their BI tool to the MET office to predict changes in weather. “A move which sparked great results for them in the UK summer that has just passed” (THOMPSON, 2018). Other benefits include insight and optimization of business processes through indicator analysis.
Business Intelligence tools help the organization and interpretation of the data generated by the company. They are customized to meet the needs of the organization, presenting different indicators and data dashboards. For this, Know Solutions team keeps direct contact with the customers, through meetings and interviews to understand the segment that it operates. This market knowledge helps you to deploy and manage the BI tool in a way that best represents the company’s reality.
References
Chaudhuri, S., Dayal, U., & Narasayya, V. (2011). An Overview of Business Intelligence Technology. Association for Computing Machinery.Communications of the ACM , 54(11), 88. Retrieved from search.proquest.com/docview/884879...
Negash, S. (2004). Business intelligence. C ommunications of the association for information systems , 13(1), 15.
Pratt, M. K. (2017, September 1). What is BI? Business intelligence strategies and solutions. Software . Retrieved from cio.com/article/2439504/business-i...
THOMPSON, E. (2018). 6 Real Life Examples of Successful Business Intelligence Systems. Retrieved from BLOG: matillion.com/insights/6-real-life...