Best Buy Co., Inc. provides consumer electronics, home office products, entertainment products, appliances and related services. It was founded in 1966 in Minnesota, United States as an audio specialty store by Richard M. Sculze and Gary Smoliak. It operates through two business segments: Domestic and International. The Domestic segment is comprised of the operations in all states, districts and territories of the U.S., operating under various brand names, including but not limited to, Best Buy, Best Buy Mobile, Geek Squad, Magnolia Audio Video, Napster and Pacific Sales. The International segment is comprised of all operations outside the U.S. and its territories, which includes Canada, Europe, China, Mexico and Turkey.The company offers expert service at an unbeatable price more than 1.5 billion times a year to the consumers. Also, the company has operations in the U.S. where more than 70 percent of the population lives within 15 minutes (McWilliams, 2004).
Going through the website, we can find simple layout that anyone can easily use and find products from the top search bar, it is that easy. The user interface is very simple and easy to use and if there is any question they offer chats for the customers for any queries. As they claimed for their presence on shop for electronics, computers, appliances, cell phones, video games & more new tech; they have beautifully portray graphic with HDTVs, laptops, and drones.
Figure1: Home page of Best Buy
Products
Best Buy offer varieties of product that are related to technology from appliances, TV & Home Theater, Laptops, and Phones to audio, video games, movies, health, fitness, home, garage, smart home and even added Drones. Most of the product that I have bought from Best Buy either had the same price as the original store. Also, Best Buy offers free shipping to you doorsteps if your order is $35 or more than that which is very convenient for the people who want to shop staying home.
Figure 2: Products Column of Best Buy
Brands
Best Buy is that they have the authentic and genuine from different retailers, which are in condition. Best buy offers different products from different retailers like Apple, Samsung, Sony, Intel and others. They do not just sell laptops but more product line from those retailers.
Figure 3: Brands Column of Best Buy
Deals
To engage more customers they offer deals like the deal of the day, hottest deals, student hub etc. Also, there are giving deals to every person from high-class consumers to low class where they can buy brand new latest technology in a discounted price.
Figure 4: Deals Column of Best Buy
Services
Here, it is all about giving the best service for the after sales. There are different services that are provided to the consumer to protect or maintain their product for a longer period of time. Best Buy has a 24 hour chat support where the consumers if they have any question they can directly chat with the geeks to fix any problems.
Figure 5: Services Column of Best Buy
This all clearly shows that they are not just selling products for a cheaper price but also maintaining the relation with the consumers by providing the best after sales service.
Informal Communication Audit of Best Buy
Kotler & Keller (2016), in their book Marketing Management, informal communication audit is the evaluation of the organization’s ability of sending, receiving, and sharing the information about various tasks in an organization. For Best Buy, I don’t think there is any problem regarding to their services of sending, receiving, and sharing the information. They are offering offers plus discounts to different occasions with very cheap customers are attracted easily to buy from Best Buy. They have their customers that are loyal and also returning product is very easy and convenient (Oliver, 2002). In the same way, their user interface is very simple and easy to use and if there is any question they offer chats for the customers for any queries.
Consistency of different communication method
They are communication through a lot of mediums from socials media which says people who liked this product or new offers. The advertisements they give in newspaper and the deals they show in the homepage of the website also helps make the customers aware. They also show us our purchase history and even checking any product we are able to see the ratings of the product and also the feedback of the buyers regarding the product.
To sum up, Best Buy mission to make technology more human, to make it easier to explore, learn and understand how the latest tech can enrich our life. I think it is on its way to grave all the success through customer satisfaction.
References
Kotler, P., & Keller, K. L. (2016). Marketing Management . Boston: Pearson.
McWilliams, G. (2004). Analyzing customers, Best Buy decides not all are welcome. The Wall Street Journal Online.
Oliver, R. L. (2002). Value as excellence in the consumption experience. In Consumer value (pp. 59-78). Routledge
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Best Buy Co., Inc. provides consumer electronics, home office products, entertainment products, appliances and related services. It was founded in 1966 in Minnesota, United States as an audio specialty store by Richard M. Sculze and Gary Smoliak. It operates through two business segments: Domestic and International. The Domestic segment is comprised of the operations in all states, districts and territories of the U.S., operating under various brand names, including but not limited to, Best Buy, Best Buy Mobile, Geek Squad, Magnolia Audio Video, Napster and Pacific Sales. The International segment is comprised of all operations outside the U.S. and its territories, which includes Canada, Europe, China, Mexico and Turkey.The company offers expert service at an unbeatable price more than 1.5 billion times a year to the consumers. Also, the company has operations in the U.S. where more than 70 percent of the population lives within 15 minutes (McWilliams, 2004).
Going through the website, we can find simple layout that anyone can easily use and find products from the top search bar, it is that easy. The user interface is very simple and easy to use and if there is any question they offer chats for the customers for any queries. As they claimed for their presence on shop for electronics, computers, appliances, cell phones, video games & more new tech; they have beautifully portray graphic with HDTVs, laptops, and drones.
Figure1: Home page of Best Buy
Products
Best Buy offer varieties of product that are related to technology from appliances, TV & Home Theater, Laptops, and Phones to audio, video games, movies, health, fitness, home, garage, smart home and even added Drones. Most of the product that I have bought from Best Buy either had the same price as the original store. Also, Best Buy offers free shipping to you doorsteps if your order is $35 or more than that which is very convenient for the people who want to shop staying home.
Figure 2: Products Column of Best Buy
Brands
Best Buy is that they have the authentic and genuine from different retailers, which are in condition. Best buy offers different products from different retailers like Apple, Samsung, Sony, Intel and others. They do not just sell laptops but more product line from those retailers.
Figure 3: Brands Column of Best Buy
Deals
To engage more customers they offer deals like the deal of the day, hottest deals, student hub etc. Also, there are giving deals to every person from high-class consumers to low class where they can buy brand new latest technology in a discounted price.
Figure 4: Deals Column of Best Buy
Services
Here, it is all about giving the best service for the after sales. There are different services that are provided to the consumer to protect or maintain their product for a longer period of time. Best Buy has a 24 hour chat support where the consumers if they have any question they can directly chat with the geeks to fix any problems.
Figure 5: Services Column of Best Buy
This all clearly shows that they are not just selling products for a cheaper price but also maintaining the relation with the consumers by providing the best after sales service.
Informal Communication Audit of Best Buy
Kotler & Keller (2016), in their book Marketing Management, informal communication audit is the evaluation of the organization’s ability of sending, receiving, and sharing the information about various tasks in an organization. For Best Buy, I don’t think there is any problem regarding to their services of sending, receiving, and sharing the information. They are offering offers plus discounts to different occasions with very cheap customers are attracted easily to buy from Best Buy. They have their customers that are loyal and also returning product is very easy and convenient (Oliver, 2002). In the same way, their user interface is very simple and easy to use and if there is any question they offer chats for the customers for any queries.
Consistency of different communication method
They are communication through a lot of mediums from socials media which says people who liked this product or new offers. The advertisements they give in newspaper and the deals they show in the homepage of the website also helps make the customers aware. They also show us our purchase history and even checking any product we are able to see the ratings of the product and also the feedback of the buyers regarding the product.
To sum up, Best Buy mission to make technology more human, to make it easier to explore, learn and understand how the latest tech can enrich our life. I think it is on its way to grave all the success through customer satisfaction.
References
Kotler, P., & Keller, K. L. (2016). Marketing Management . Boston: Pearson.
McWilliams, G. (2004). Analyzing customers, Best Buy decides not all are welcome. The Wall Street Journal Online.
Oliver, R. L. (2002). Value as excellence in the consumption experience. In Consumer value (pp. 59-78). Routledge