Here, I would like to begin with my personal experienced. As I am enrolled for service oriented company (i.e. recruitment agency), I have to handle lots of business call from the companies. When companies have their requirements of the candidates in the company then they make a call. Most of the time, when there is only a telephonic conversation, I would explain about the process and service charge; then the company finds expensive and business gone. Later, when I communicate to the company arranging the meeting, then I got a business. This is because at the time of meeting I used to share all my past related experienced of fulfilling the requirements and the detailed process of screening the candidates.
In the above example, the detail information that I shared at the time of meeting is known as hidden persuaders. Hidden persuaders are relevant data’s, examples and the abstract of conversations which are used in business speaking and writing. It tries to subtly influence the behaviour and thinking of the audience through unintentional subconscious message. They can be actual details, examples, and stories that give life and substance to the claims. These hidden persuaders are important in business writing as they provide information, verify an assertion and illustrate an abstraction (Bell & Smith, 2014).
Commonly, hidden persuaders are used in marketing and advertising to help direct a certain kind of favourable behaviour from customers (Hodgson, 2003). In advertising, certain types of products and lifestyles are shown as more glamorous; therefore, the viewers will have more desire to obtain them.
To sum up, persuaders generally make the background for people to understand the context and believe in the statement provided the facts and figures. The persuaders provide answer to the dilemma created by the statement.
References
Bell, A. H., & Smith, D. M. (2014). Management Communication. San Francisco: John Wiley & Sons.
Hodgson, G. M. (2003). The Hidden Persuaders: Institutions and Individuals in Economic Theory. Cambridge Journal of Economics, 27 (2). 159-175.
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Here, I would like to begin with my personal experienced. As I am enrolled for service oriented company (i.e. recruitment agency), I have to handle lots of business call from the companies. When companies have their requirements of the candidates in the company then they make a call. Most of the time, when there is only a telephonic conversation, I would explain about the process and service charge; then the company finds expensive and business gone. Later, when I communicate to the company arranging the meeting, then I got a business. This is because at the time of meeting I used to share all my past related experienced of fulfilling the requirements and the detailed process of screening the candidates.
In the above example, the detail information that I shared at the time of meeting is known as hidden persuaders. Hidden persuaders are relevant data’s, examples and the abstract of conversations which are used in business speaking and writing. It tries to subtly influence the behaviour and thinking of the audience through unintentional subconscious message. They can be actual details, examples, and stories that give life and substance to the claims. These hidden persuaders are important in business writing as they provide information, verify an assertion and illustrate an abstraction (Bell & Smith, 2014).
Commonly, hidden persuaders are used in marketing and advertising to help direct a certain kind of favourable behaviour from customers (Hodgson, 2003). In advertising, certain types of products and lifestyles are shown as more glamorous; therefore, the viewers will have more desire to obtain them.
To sum up, persuaders generally make the background for people to understand the context and believe in the statement provided the facts and figures. The persuaders provide answer to the dilemma created by the statement.
References
Bell, A. H., & Smith, D. M. (2014). Management Communication. San Francisco: John Wiley & Sons.
Hodgson, G. M. (2003). The Hidden Persuaders: Institutions and Individuals in Economic Theory. Cambridge Journal of Economics, 27 (2). 159-175.