TyroCity

Discussion on: What is key to developing an effective sales force?

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ujjwalpoudel profile image
ujjwal_poudel

Let me share my recent experienced at The Bakery Café, Baneshwor. I along with my friend went to have coffee. I was just amazed by the ambience and the decorative they had used, overall, look wise, the place was perfect. No wonder why the place was so crowded. So, then I was just having a nice chat with my friend and a waiter appeared. I don’t know that the café is with the service staffs that are physically deaf. They took our orders with their sign language. We overlook all where and found that they are serving in a well mannered with their actual time they commit at time of taking orders. Our orders are also there at right time. And, after having our coffee we were out paying bill and we begun to discuss that differently able people can also coordinate if they are trained.

In 1997 when Shyam Kakshapati, the owner, opened The Bakery Cafe at New he employed 12 young deaf people who had no previous work experience and certainly no training in the food and hospitality industry. He himself trained them. Later more outlets began employing deaf staff and today The Bakery Cafe trains and employs 45 deaf staff. Today, The Bakery Cafe is known not only for its quality food, accessibility and efficient service but also for accepting and employing deaf staff. The Bakery Cafe is a household identity for youngsters, families and executives today, serving steaming momos, pizzas, sizzling platters, thick burgers, thin sandwiches, fresh salads, steaming drinks and more (Hoffman-Dilloway, 2013).

The above experienced shows the effectiveness of sales force is training without doubt. Obviously, in this totally structured and systematic working culture many people prefer to go for personnel selection of recruitment and hiring individuals, but without doubt this example force me to think that training is the ultimate guide for developing an effective sales force.

Training is the important factor in any job. No one is born with the values, skills, education and knowledge. Everything is attained from the training may that be the habit of eating and walking they are all the part of training. Therefore, the training is important for everything. Mainly in the job place, where training is important not just to give the skill to the employee but also to provide the updated knowledge and skills that is required for the employee not just to sell the product but to know the customers interest, needs and trends in the market.

Higher levels of salesperson’s performance and customer‐oriented selling are observed when specific training methods and content are implemented. Additionally, customer‐oriented selling positively influences sales force performance, and sales training seems to moderate the relationship between sales force performance and effectiveness (Román, Ruiz, & Luis Munuera, 2002). Good training can be the asset to the company as well trained and updated employee creates the profit and helps in generating the good revenue for the company.

References

Hoffman-Dilloway, E. (2013). Ordering Food, Reordering Relationships: Deaf and Hearing Social Interaction in Kathmandu.

Román, S., Ruiz, S., & Luis Munuera, J. (2002). The effects of sales training on sales force activity. European Journal of Marketing, 36 (11/12), 1344-1366.