Propaganda is a Latin word that was first used by Pope Gregory XV in 1622, when he established the Sacred Congregation (Worshippers) of Propaganda, a commission designed to spread the Catholic faith worldwide. Since then propaganda has taken on a much broader meaning, and refers to any technique, whether in writing, speech, music, film or other means, that attempts to influence mass public opinion.

Definitions of Propaganda

Propaganda is generally defined as the dissemination of information or message, but more specifically, it connotes the dissemination of information for the purposes of influencing and advocating an agenda. These information/messages have been carefully designed to influence our opinions, emotions, attitudes and behavior. Their purpose is to influence us to believe in something or to do something that we would not normally believe or do. Most importantly, these messages have been designed to benefit someone.

On Military Term, propaganda is any form of communication in support of national objectives designed to influence the opinions, emotions, attitudes, or behavior of any group in order to benefit the sponsor, either directly or indirectly.

Propaganda is dissemination of ideas and information for the purpose of inducing or increasing specific attitudes and actions. Because propaganda is frequently accompanied by misrepresentation of fact and by appeals to passion and prejudice, it is often thought to be perpetually false or misleading. Although some propagandists may intentionally misrepresent fact, others may present it as faithfully as objective observers. The essential distinction lies in the intentions of the propagandist to persuade an audience to adopt the attitude or action he or she supports.

Propaganda may be disseminated by or for individuals, businesses, ethnic associations, religious organizations, political organizations, and governments at every level. Thousands of special-interest groups disseminate propaganda. Among such groups are patriotic societies, fire-prevention and traffic-safety committees, and the prevention of cruelty to animals, labor unions, chambers of commerce. No matter what its objective, propaganda attempts to persuade through rational or emotional appeal or through the organization of personal opinion. Efficient use of the communication media is central for the propaganda.

Some Characteristic of Propaganda:

Repetition: The concern message must be continuously propagated in order to take hold within the collective consciousness. Because of that repetition of the message was necessary for propaganda.

Simplicity: The message must be designed in such a way that it appeals to or is quickly understood by the lowest common intellectual people.

Imagery: The most powerful propaganda is well-established within appealing images. This imagery could be pictorial or descriptive. This is why movies and music are such effective forms of propaganda.

Sentiment: The message must contain as little detail as possible, and instead be designed in such a way that it appeals to some strong emotion or sentiment.

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