Explore BMW’s Web site https://bmw.com , and then click on the link for https://bmwgroup.com . The site you find provides an overview of the company’s key functional areas, including research and development and production activities (see the page headings). Under Research and Development, click on Innovation & Technology and explore the links at the sidebar to better understand the types of resources and capabilities that underlie BMW’s approach to innovation. Also review the statements under Production focusing on automobile production worldwide and sustainable production. How do the resources, capabilities, and activities of BMW contribute to its differentiation strategy and the unique position in the industry that it has achieved?
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