Recognizing that numerous routes to your target customers exist, the entrepreneur must consider the following when choosing a distribution channel strategy for access to products/services:
- Effectiveness–How well does the channel strategy meet customers’ needs/requirements?
- Cost-efficiency/profitability–Can the venture gain access to customers in a costefficient way?
- Adaptability–Can the channel handle new products/services and incorporate emergent (new, developing) channel forms?
Select a product or service and respond to the questions above by describing how the channel(s) deliver value for the target market.
This post was part of TyroCity discussion forum
Question asked by devnand_giri