BMW (Bayerische Motoren Werke) is a German automobile manufacturing company. They generally manufacture premium luxury vehicles. The most popular models are BMW, Mini, and Rolls - Royce. It was founded in 1961 and it’s headquarter is situated in Munich, Germany. So the company has century years of experience in automobile industries. In 2016 financial performance and revenue model was euro 90.86 million and profit was approx. 8.12 million.
The main customer for BMW motors one every individual interested in new technologies with better costs or premium prices, effective transportation and environmental concern (BMW, 2013). BMW motors have a strong distribution and supply chain network that works to their advantages. They offer unique strategies to their customer and they only have limited automobile product on the basis of customer demand. They only manufacture limited automobiles so it carries more value in the market and they charge premium price with their customer. They have other unique strategies. They offer them to customize vehicle which carries more value to them. When a customer can buy a product as per demand then definitely they are ready to pay a premium price.
They have a clear vision and mission and they are working with on it. So their major target customer is luxuries and the high-level customer who want to buy a customized product at premium price. Their mission statement is "In 2020 BMW group is the world’s largest leading provider of premium products and services for individual mobility (BMW UK Limited, 2013).”
References
BMW. (2013), BMW automobiles - website of the BMW AG, bmw.com/index_en.html [Accessed: 2 Jul 2013]
BMW (Bayerische Motoren Werke) is a German automobile manufacturing company. They generally manufacture premium luxury vehicles. The most popular models are BMW, Mini, and Rolls - Royce. It was founded in 1961 and it’s headquarter is situated in Munich, Germany. So the company has century years of experience in automobile industries. In 2016 financial performance and revenue model was euro 90.86 million and profit was approx. 8.12 million.
The main customer for BMW motors one every individual interested in new technologies with better costs or premium prices, effective transportation and environmental concern (BMW, 2013). BMW motors have a strong distribution and supply chain network that works to their advantages. They offer unique strategies to their customer and they only have limited automobile product on the basis of customer demand. They only manufacture limited automobiles so it carries more value in the market and they charge premium price with their customer. They have other unique strategies. They offer them to customize vehicle which carries more value to them. When a customer can buy a product as per demand then definitely they are ready to pay a premium price.
They have a clear vision and mission and they are working with on it. So their major target customer is luxuries and the high-level customer who want to buy a customized product at premium price. Their mission statement is "In 2020 BMW group is the world’s largest leading provider of premium products and services for individual mobility (BMW UK Limited, 2013).”
References
BMW. (2013), BMW automobiles - website of the BMW AG, bmw.com/index_en.html [Accessed: 2 Jul 2013]
BMW (UK) Limited. (2013), BMW Education: Company Facts, bmweducation.co.uk/coFacts/view.as... [Accessed: 1 Jul 2013].