Business Studies XII Content
Importance of Communication
1. Managerial efficiency: – Communication helps in a smooth operation of management. The managerial task can only be performed when the communication system is effective.
2. Enhance morale and relations: – Effective communication emphasizes the employee’s participation in management. It helps to build the employees morale and cordial industrial relations between management and employees
3. Effective leadership: – effective leadership depends upon effective communication. Two-way communication helps in effective communication. Managerial leader must handle the subordinates. For ordering qualitative leadership is essential. And that can be obtained from a proper system of communication.
4. Mutual trust and confidence: – mutual trust and confidence between labor and management are necessary for the effective movement of an organization. When there is effective communication, it helps to reduce misunderstanding and develop mutual trust.
5. Better decision: – the success of an organization can be measured in a better decision. When the information, data and other fact are not effectively communicated, it hampers the decision making. So, when the facts are communicated to the concerned department, organization, and person. It is easy to make decisions promptly.
6. Staffing: – when the information is correctly communicated in time, it helps in the function of selection, placement, socialization, promotion, and transfer.